Campaigns are the core mechanism with which Broadsign targets and schedules content to your display units. Rather than define playlists manually, each player dynamically builds its own playlist based on the campaigns targeted to it.

A campaign is a collection of all the information relevant to one of the content pieces in your loop. Campaigns contain, among other things:

You will configure each campaign to have its own schedule. For more information, see Schedules.
One or more ad copies can reside in the campaign, for the player to display on your screens. See Upload an Ad Copy.
The overall length of time a campaign requires to play its content.
Meta Information
Assigning categories to a campaign allows the player to generate its own playlist intelligently. See Create Categories.