Events are special campaigns.
You can schedule an event, outside of a regular playback loop, to appear at a predefined time. Events can also repeat daily, weekly, monthly or yearly.
Example: Imagine that you have a New Year's Eve countdown video. You want it to start just before midnight and conclude a few minutes after midnight. You could schedule the countdown as an event. It will preempt any existing content. Once it completes, the regular loop will restart at the beginning of the interrupted slot.
The "Events" training video is part of the "Content and Scheduling" playlist:
- 1 of 5: Ad Copies
- 2 of 5: Categories
- 3 of 5: Campaigns
- 4 of 5: Customers
- 5 of 5: Events (below)
Note: If you are new to Broadsign Control, we suggest you start with the Network Setup playlist.
Events – Describes how to book an event.
Events are used to define special periods of time in which specific content should be displayed on-screen. A typical example of this would be the “Happy Hour” scheduling for a Bar network. The Happy Hour content should begin at a specific time and end at a specific time. To achieve this, an event would be created to ensure that the Happy Hour promotional content preempts the normally scheduled loop content.
If an event lasts longer than the cumulative time of all the bundles associated to it, the bundles will loop repeatedly until the event ends.
If you select "Events" from the resource tabs on the left, then right-click anywhere in the work area, you will see this menu:
- Add Event – Opens the Add Event Wizard.
- Edit Event – Opens the Event Properties dialogue box.
- Renew Event – Opens the Add Event Wizard, enabling you to renew the selected event, changing any details you want.
- Add Event Folder – Opens the Add Folder Wizard dialogue box.
- Edit Folder – Opens the Event Folder Properties dialog box.
- Event Performance Report – Generates the Event Performance report (similar to the Campaign Performance report). See Campaign Performance Report.
- Event Plan Report – Generates the Event Plan report (similar to the Campaign Plan report). See Campaign Plan Report.
For general information about adding, editing and deactivating resources, see Overview - Resources.
To book an event, use one of the following methods:
- Go to the Schedules ribbon, and then select the Event icon.
- From the resource tabs on the left, select Events. Then, right-click anywhere in the work area. From the contextual menu, select Add Event.
- From the resource tabs on the left, select Ad Copies. Then, right-click on an ad copy. From the contextual menu, select Add Event.
- From the resource tabs on the left, select Display Units. In map view, select the Book Event icon. For more information, see Display Units in Map View.
Note: The Add Event Wizard follows the same page flow as the Add Campaign Wizard (see Opening the Campaign with the Wizard). Also, you can configure the Event Wizard (see Campaign Options).
When booking an event, keep in mind the following:
- Targeting – Events are targeted in the same way as campaigns. See Campaign Booking.
- Timing – Events will start at exactly the defined start time, as interpreted by the local player's system time and remote timezone configuration. You can use this behaviour when you need to have something displayed at exactly a certain time.
- Occurrence – When creating an event, you can define its occurrence. An event has a start date and time. This represents the first time the event will be displayed for the specified duration. In addition, you can define that the event repeats on a Daily, Weekly, Monthly or Yearly basis. Each occurrence type has its own properties to define that govern how the event will be repeated. You can define how many times the event should occur, or which days of the week or month it should occur on.
- Effect on achieved repetitions – Considering that events are intended to preempt the normally scheduled content for a specific period of time, the normally scheduled campaigns will not have an opportunity to run. Therefore, the achieved repetitions will be lower than the estimate. The estimated repetitions of a campaign do not take into account any scheduled events.
To edit an event, use one of the following methods:
- From the list panel, select an event. Then, from the view bar, select Edit.
- From the list panel, double-click on an event.
Note: The properties of an event are similar to those of campaigns. See Campaign Editing.
In the list panel of explorer view, each resource has a column selector menu. With this menu, you can configure the list panel to display information you want.
To access a resource's column selector menu:
- From the view bar, select Explorer view.
- In the list panel, hover your pointer over the panel header.
- Right-click, and the column selector menu will appear.
Select as many column options as you want.
- Id – Indicates the unique ID number of the resource.
See Overview - Resources.
- Active – Indicates whether the resource is in an "active" or "inactive" state.
See Overview - Resources.
- Domain Id – Indicates the unique ID number of the domain. See The General Section.
- Folder Id – Indicates the unique ID number of the resource folder.
- State – Indicates the state of the event: "Held" state shows "0"; "Contracted" or "Canceled" shows "1" (A canceled campaign displays "1" because it was contracted at one time). See The General Section.
- Start Date – Indicates the event's start date. See The General Section.
- End Date – Indicates the event's end date. See The General Section.
- Start Time – Indicates the event's start time. See The General Section.
- End Time – Indicates the event's end time. See The General Section.
- Duration – Indicates the event's duration. See The General Section.
- Creator User Id – Indicates the ID of the user that created the event. See Users.
- Creation Date – Indicates the date on which the user created the event. See The General Section.
- Promoter User Id – Indicates the ID of the user that promoted the event from a held state to a contracted state, if applicable.
- Promotion Date – Indicates the date on which the promoter user changed the event's state from held to contracted.
- Estimated Repetitions – Indicates the estimated number of repetitions the event will reach by the end of its scheduled run. See The Plan Section.
- Repetitions Calculated On – Indicates the date on which Broadsign Control Administrator calculated the estimated number of repetitions.
- Default Schedule Id – Indicates the unique ID number of the event's default schedule. See Schedules.
- Default Fullscreen – Indicates whether the you have set the custom geometry of the event as full screen or not. See Geometry Page.
- Occurrence – An event has a start date and time. This represents the first time the event will be displayed for the specified duration. In addition, you can define that the event repeats on a Daily, Weekly, Monthly or Yearly basis. Each occurrence type has its own properties to define that govern how the event will be repeated.
- Default Attributes – Attributes assigned to new bundles added to the campaign. See Bundles.
- Broadsign Creator Player Id – Indicates the unique ID of the player you have dedicated to preview the Broadsign Publish/Broadsign Creator loop, if applicable.
See Broadsign Publish and Broadsign Creator.
After you have booked an event on your network, you can then move on to other basic steps: