Bundles

When targeting by display unit criteria, you can create expressions using these Boolean operators:

• AND (Matching All Of)
• OR (Matching Any Of)
• NOT (Doesn't Match)

For example, you can target all display units that have the "New York" criteria, and among those, match those that have either "Restaurants" OR "Airport" criteria, but NOT those with the "Retail" criteria.

For more information, see Criteria and Conditions.

When targeting by frame criteria, you can create expressions using these Boolean operators:

• AND (Matching All Of)
• OR (Matching Any Of)
• NOT (Doesn't Match)

For example, you can target all frames that have the "Main" criteria, and among those, match those that have either "Side" OR "Ticker" criteria, but NOT those with the "Background" criteria.

For more information, see Frames and Criteria and Conditions.

On this page, you can specify the Display Units on which the bundle should be scheduled to play. You can thus precisely control on which Display Units your bundle will be displayed, ensuring that your content is shown on the right screens as per your campaign's requirements. This feature is useful for targeting specific screens or groups of screens within your network.

To enable Display Unit targeting for the bundle, click the check box Use this bundle on a specific list of display units.

Only the Display Units that are currently targeted by the campaign are listed.

If the Show address in Display Unit Targeting domain option is enabled, then this page shows the display unit’s address field. For more information, see Automatic Options.

You can change between the two following targeting modes:

• Included – If you select this mode, the bundle will play only on the display units that you have specifically selected.
• Excluded – In this mode, the bundle will play on all display units except for the ones that you have chosen to exclude.

You can import a file containing a list of display unit IDs, one per row, by clicking the Import button.

For more information, see Display Units and Criteria and Conditions.

On this page, you can specify the frames on which the bundle should be scheduled to play. You can thus precisely control on which frames your bundle will be displayed, ensuring that your content is shown on the right screens as per your campaign's requirements. For example, when a Display Unit has two frames facing completely different audiences, you can target the frames independently.

Only frames that are currently targeted by the campaign will be listed.

To enable Frame targeting for the bundle, click the check box Use this bundle on a specific list of frames.

You can change between the two following targeting modes:

• Included – If you select this mode, the bundle will play only on the frames that you have specifically selected.
• Excluded – In this mode, the bundle will play on all frames except for the ones that you have chosen to exclude.

You can import a file containing a list of frame IDs, one per row, by clicking the Import button.

For more information, see Frames and Criteria and Conditions.

The General Tab

The Duration Tab

No maximum duration

It is possible to specify a maximum run time for a bundle that contains images and web content, which have no specific end time.

The player can detect when full motion video clips, such as MPEGs have ended and move to the next bundle in the playlist. Specifying a Maximum Bundle Duration for this type of content is, therefore, not necessary.

Override slot duration

You have the option to set certain bundles to ignore the duration limit of the slots they occupy.

This means that if a bundle is scheduled in a campaign with a shorter slot duration than its default duration, it will play for its full duration and not be cut off prematurely. For example, if the bundle normally plays for forty seconds, either because it is a forty second video clip or because its maximum bundle duration is set to forty, and is scheduled in a Campaign that is set for thirty seconds, the bundle will play for the full forty seconds and not be cut off at thirty seconds.

Caution is advised when using this feature, as bundles significantly longer than the intended slot duration can impact ad repetitions in that loop to be less than the expected amount.

If the content type has no defined ending, such as an image, and the bundle duration is not set, bundle override will cause that particular ad to play endlessly.

The Geometry Tab

Selecting the Fullscreen option allows you to override the other frames in the display unit, and show this bundle's content in full screen mode for the full length of its duration. Once playback is complete, the display unit restores the previous frame layout, and any hidden content is restarted from the beginning.

For more information, see Geometry Page.

The Ad Copies Tab

The Ad Copies tab provides information about the ad copy resources contained within a bundle. If this list is empty, nothing will be displayed by Broadsign Control Player when the bundle is scheduled. You can also add or remove ad copies.

When adding content to a campaign with restrictions (see Content Scheduling Restriction), a message informs you that some of the selected display units have restrictions on the type of content that can be played. This information is collected from the loop policies of all active and targeted screens. The message also lists the content types that are acceptable to all loop policies and can be added to a campaign using this wizard.

• The content list displays the MIME type.
• The content list can be filtered by MIME type.

The Separation Tab

You have the option to assign a separation category to a bundle, which helps describe the type of product or function that the bundle promotes. The player uses this information to perform Category Separation, which is a feature that ensures certain types of content, often related to competitive or conflicting products or functions, do not play back-to-back or too closely in time.

The assigned separation category can be used in Loop Policy Transforms, which are settings that govern how content is scheduled and played to avoid conflicts and maintain a balanced playback schedule.

The Segment Tab

You can use segment categories to allocate weight values to different segments within a bundle. These weight values are used to influence the order in which each segment is played in relation to the other segmented bundles.

Segment categories and their associated weight values can be applied within Loop Policy Transforms, which are settings that determine the scheduling and playback behavior of content, including how segments within a bundle are prioritized and distributed.

The Trigger Tab

You can assign a trigger category to Ad Copies to specify under what conditions or sources the Ad Copy should be triggered to play.

The trigger can originate from various sources, such as the Broadsign Control API, a synchronization set (resulting in Ad Copies playing simultaneously), or interactivity (such as user interactions with the display).

The campaign associated with these Ad Copies will play when receiving a trigger, regardless of the trigger's source.

The trigger must be of type "All" or "Trigger". The choice of trigger type determines the conditions under which the Ad Copy will be played. For more information on trigger types, see Overview.

This trigger category setting is applied as the default to all bundles that are added to the campaign, including proposal items from Broadsign Direct that involve screen groups

The Interactivity Tab

You can specify if the bundle is interactive. Interactive bundles will issue a trigger when a use touches the screen.