Manage Creative Bundles

Creatives

Creatives are a critical element of OOH advertising. They represent the content seen by the audience and play a pivotal role in the success of a campaign.

Creatives may also have other names:

  • Ad Copies (in Broadsign Control)
  • Designs

Broadsign offers a dedicated Creative Management tool that empowers media owners to efficiently manage all content displayed across their inventory, regardless of the type of buy.

This tool streamlines creative-related tasks, including adding new creatives and editing existing ones.

It also enables the assignment of bundles to proposals, enhancing the overall management of advertising campaigns.

Tip: You can also perform most of the same tasks in the Creative Management section of the Broadsign Platform. For more information, see Creative Management in the Broadsign Platform documentation.

Creative (Ad Copy or Design):

  • A creative represents the visual aspect that will be displayed as part of an advertising campaign.
  • In the Creative Management tool, a creative can be either an image or a video.
  • A creative is referred to as an "Ad Copy" in Broadsign Control.

Bundle:

  • Bundles are groups of creatives that are scheduled and assigned together to a proposal.
  • They allow you to schedule multiple versions of the same ad simultaneously.
  • Bundles are useful for accommodating variations in resolution, duration, or other aspects of creatives required for a campaign.
  • For example, a bundle might contain different videos to target various screens within a campaign.

Note: The Creative Bundles will be assigned to all proposal items in your proposal.

The following video is a demo of the Creative Management feature.

Broadsign supports many creative formats for playback in Broadsign Direct.

Supported Audio Creative Formats

Broadsign supports the following audio codecs in Broadsign Direct:

  • MPEG-1 Layer II (MPL1 Layer 2) (Stereo)
  • MP3 (Stereo)
  • AAC-LC
  • WMA
  • WMA Pro (Windows)
  • PCM-16 LE
  • Vorbis
  • Opus
  • AC3

Supported Image Creative Formats

Broadsign can display the following web image formats in Broadsign Direct:

  • PNG
  • JPEG

Supported Video Creative Formats

Broadsign supports the following video file containers in Broadsign Direct:

  • AVI (Including .DIVX)
  • MPEG-1
  • MPEG-2 Program Stream
  • MP4
  • WMV
  • MOV
  • WebM

Broadsign supports the following video codecs in Broadsign Direct:

  • MPEG-1 Video (H.261)
  • MPEG-2 Video (H.262)
  • MPEG-4 Part 2 (H.263v2), for example, DivX, Xvid
  • MPEG-4 Part 10 (H.264), for example, AVC
  • HEVC (High Efficiency Video Coding)/H.265
  • VC-1 (WMV9)
  • WMV7
  • Sorenson 3, FLV
  • VP8 and VP9
  • Theora

Now that you are familiar with the Creative Management Tool, you can: