This page describes the Budget Goal Type of Buy and the specifics related to it.
Budget Goal
The Budget Goal Type of Buy is a type of ad revenue model that lets you define the amount that you are prepared to pay for the ad flight. The ad’s impressions and criteria will be determined by your total budget.
The Budget Goal Type of Buy delivers the target impression goal as evenly as possible calculated across a combination of all of the selected screens and the duration of the campaign. The saturation on each screen can vary each day throughout the duration of the campaign, so long as the target impression across all screens is achieved.
Some screens can have zero playout for the entire campaign, although this is rare.
A Budget Goal proposal item can be rebalanced and respects the Maximum saturation limiter set at the domain level. For more information, see Default Parameters.
The Budget Goal value for your current selection is displayed in the current settings component of the interface:
Note: A Budget Goal-based proposal item cannot be amended.
The Budget Goal Type of Buy takes into consideration your budget to decide how many times an add will be seen. A Budget Goal Type of Buy is translated into an impression goal after booking, and the allocation of the impressions follows the Impressions Goal behavior. For more information, see Impressions Goal Type of Buy.
If the goal that you provided cannot be achieved, an indicator shows you how much of the goal cannot be achieved.
When holding or booking a proposal that contains a Budget Goal-based proposal item, an availability check is performed to confirm whether the goal can be reached. For more details, see Availability Check Feature.
It is possible to hold or book proposals containing multiple types of buy, including the Budget Goal.
As the Budget Goal Type of Buy is translated into an Impressions goal after booking, the allocation of the Impressions follows the Impressions Goal behavior. For more details, see Impressions Goal Type of Buy.
The Suggested Price calculation for a Budget Goal-based proposal item is given by the budget value and calculates the possible achievable impressions using the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
For more information on the Suggested Price, see Proposal Price.
