Screen Inventory

The screen inventory section of the Line Item page displays a list of all screens and screen groups on your network. You can narrow down the list by using The Filters Panel).

Automatic Selection of Inventory

Guaranteed Campaigns

The Auto Select feature allows you to sell inventory based on a specified quantity of targeted inventory. It is used to spread out the selection on the most available inventory.

If you have quantity-driven business models, you can select inventory in bulk, without having to figure out which piece of inventory is most available. You can identify the network or other criteria required for your sale as well as the targeted quantity to book. For instance, you could use Auto Select in transit inventory, where it does not matter which specific buses or trains are booked, as long as they are part of a specific network. What matters is to spread out bookings network-wide as much as possible to allow for yield maximization.

The Auto Select feature allows you to select a number of products out of the total inventory that you have of each type. You can thus select the most available inventory that matches the criteria applied for the search.

The results are ordered as follows:

  1. Most available
  2. Lowest fill rate prior to the selection
  3. Screen ID

Being able to know how many screens the selected products include is valuable as well, even though they do not aim to cherry-pick screens individually.

Even if you use automatic selection, you can still manually select or deselect screens or automatically select additional screens. You can also use Filters to narrow down the list of available screens from which to auto-select.

Creating a campaign through automatic selection of inventory adds the automatically selected inventory to a Line Item.

Automatic selection can be used with all Types of buy.

You can select to target screen quantity or item quantity.

  • Screen quantity refers to a number of screens. These screens can be individual screens or screens that are part of a screen group.
  • Item quantity refers to a number of items (a mix of screen groups and individual screens). When using items, a screen group counts for 1 item, regardless of how many screens it has.

Item Quantity

Let's say that you select 2 screens, and then specify in the Auto Select field that you want to auto-select 5 other items. When you click the arrow, the system selects 5 screens and screen groups based on the Fill Rate, using the screens with the lowest Fill Rates. The Summary Panel section is automatically updated with the selection. In that case, you have a total of 8 screens and 1 group.

Screen Quantity

When using screens quantity, each screen in a screen group counts in the total number of screens. The selection returns as many items as required to, at the minimum, fulfill the number of screens selected. If it’s not possible, the maximum number of available items will be selected.

In the example below, let's say that you select 2 screens, and then specify in the Auto Select field that you want to auto-select 5 other screens. When you click the arrow, Guaranteed Campaigns, selects 5 screens and screen groups based on the Fill Rate, using the screens with the lowest Fill Rates. The Summary Panel section is automatically updated with the selection. In that case, you have a total of 7 screens and 1 group.

Scenarios

Let's say, for example, that you specify in the Auto Select field that you want to auto-select 20 items. The following scenarios are possible:

Scenario 1:

Items available:

  • Group A: 10 screens
  • Group B: 10 screens
  • Group C: 10 screens

Result:

  • Selected items: A, B
  • Total screens: 20

The system selects the first two groups, which meet the 20 screens required.

Scenario 2:

Items available:

  • Group A: 10 screens
  • Group B: 9 screens
  • Group C: 10 screens

Result:

  • Selected items: A, B, C
  • Total screens: 29

The system selects the three groups, because the total of 20 screens is not achieved with the first two groups.

Scenario 3:

Items available:

  • Group A: 10 screens
  • Screen 1: 1 screen
  • Screen 2: 1 screen
  • Group B: 10 screens

Result:

  • Selected items: A, 1, 2, B
  • Total screens: 22

The system selects all groups to achieve the total of 20 screens.

Scenario 4:

Items available:

  • Group A: 10 screens
  • Screen 1: 1 screen
  • Screen 2: 1 screen
  • Group B: 9 screens
  • Group C: 23 screens

Result:

  • Selected items: A, 1, 2, B
  • Total screens: 22

The system selects the first four groups to achieve the total of 20 screens.

The current settings component, just above the screen inventory, lists the parameters assigned to your screen selection.

These parameters include:

  • The Type of Buy and parameters associated with it
  • The Ad Length
  • The Flight information
  • The number of screens selected
Column Description
Selection

Indicates if you have selected the screen or screen group from the filtered list. Selected screens or screen groups will appear in the Campaign Builder (see Summary Panel).

You can shift-click on an unselected screen to select all screens between this one and the most recently selected.

You can shift-click on a selected screen to unselect all screens between this one and the most recently selected.
Name

The screen’s name. It has been assigned by your scheduling team. See Submit your Company Information to Broadsign.
Address The physical address of the screen. It has been entered by your scheduling team. For more information, see Submit your Company Information to Broadsign.
Location When a screen group is displayed, the Address column is renamed Location.
Avail %

The Avail % column is a crucial indicator of screen or screen group availability for creating advertising proposals.

  • It reflects the percentage of time available for booking a specific screen or screen group, influenced by factors like the chosen Ad Length, Flight, and Type of Buy.
  • It highlights screens or screen groups with potential scheduling conflicts due to blocking day parts, signifying partial or complete unavailability. To assist in identifying screens with potential delivery risks, users have the option to sort them based on their Avail %, facilitating more informed decision-making during proposal creation.

For more information, see Screen Availability.
Avail Slots

The Avail Slots column displays the average number of integer ‘slots’ available for booking.

For more information, see Screen Availability.
Fill Rate

The Fill Rate column expresses, as a percentage, the extent to which the screen or face is currently used for the specified Ad Length and Flight. When you click on the fill rate percentage, a dialogue box opens, displaying a list of proposals that include the screen.

For more information, see Screen Availability.
Impressions

Provides the total impressions. If this is a screen group, this is the sum of the impressions for all the screens in the group.

If a screen has a fixed slot duration value, this value will not affect the dwell impressions calculation method, but it is taken into account when calculating the prorated impressions for that screen.
Orientation Indicates the screen’s orientation: portrait or landscape.
Resolution Indicates the screen’s resolution.