Note: This page describes the new Digital Line Item flow. For the previous flow, see Summary Panel (Obsolete).
As you filter your results and select individual screens, screen groups, or faces, the Summary panel initially displays a summary of the information for your selections:
Static:
Digital:
Based on your first-party audience data, indicates the total number of people your selections can target.
This value is rounded to the second decimal place. Hover over the tile to display the full value.
For digital screens, the fixed slot duration values are taken into account when calculating the total impressions.
When your current campaign settings and inventory selection result in only partial achievement of your impressions goal, three indicators on the interface inform you of this status. For more details, see Campaign Goal Reachability.
For more information, see Update the Audience Information.
Based on the Play Goal information included with your screens. If applicable, the total plays returned takes into account the screens fixed slot duration values instead of the line item duration.
This value is rounded to the second decimal place. Hover over the tile to display the full value.
When your current campaign settings and inventory selection result in only partial achievement of your total plays goal, three indicators on the interface inform you of this status. For more details, see Campaign Goal Reachability.
Indicates the average Share of Voice for the Frequency, Impressions, and Play Goal types of buy. The fixed slot duration values are taken into account when calculating the average Share of Voice.
Indicates the suggested budget for a campaign according to the selected inventory. The budget is either based on:
- Your rate card information.
- Pricing information as indicated by the External Pricing API, if you are using it.
Tip: When you enter a value in the Budget Override field of the Create Digital Line Item page, then this value is displayed (see Budget Override).
This value is rounded to the second decimal place. Hover over the tile to display the full value.
For digital screens, the fixed slot duration values are taken into account when calculating the total budget.
When your current campaign settings and inventory selection result in only partial achievement of your budget goal, three indicators on the interface inform you of this status. For more details, see Campaign Goal Reachability.
Based on the "Cost per Thousand" (CPM) impressions included with your screens.
Tip: When you enter a value in the CPM Override field of the Create Digital Line Item page, then this value is displayed (see CPM Override).
Indicates the total number of screens that you have selected from your inventory list. If you click the Screens tile, the Screen List displays only the selected screens and screen groups.
Indicates the total number of faces that you have selected from your inventory list. If you click the Faces tile, the Face List displays only the selected faces.
