Configure Broadsign Reach in Broadsign Control
This section describes how to configure the Broadsign Control Player to obtain programmatic content from Broadsign Reach. Only the screens that have the Broadsign Reach integration enabled will be available to run programmatic content.
The API key must be entered into Broadsign Control Administrator for the integration to correctly authenticate and operate.
To find the API key:
Note: Any configuration profile change will cause a player restart, so it is suggested to make these changes during low-traffic or off hours.
To configure the player:
- Open Broadsign Control Administrator.
- Open the Configuration Profile Properties, and go to Add-ons > Reach.
- Configure the Broadsign Reach settings:
Select Enable Broadsign Reach Integration.
Note: If Broadsign has yet to enable this service on your domain, you will be unable to select this option.
- Enter your Broadsign Reach API key.
If you want to control audio at the ad copy level, select Allow Audio.
If you want Broadsign Control Player to respect existing network controls, select Respect network controls. For more information, see Network Control in the Broadsign Control documentation.
If you want to allow pre-caching of approved Broadsign Reach creatives (ad copies), select Pre-cache SSP creatives.
- Click OK or Apply.
Broadsign Reach ad copies create a a potential ad slot which a DSP (demand-side platform) may fill during the real-time-bidding auction. The creation of this ad copy is required to schedule and offer inventory to programmatic buyers. For more information, see Broadsign Reach in the Broadsign Control documentation.
To add Broadsign Reach content, use one of the following methods:
Go to the Schedules ribbon and select the arrow on the "Ad Copy" icon. Then, from the drop-down menu, select Broadsign Reach.
From the resource tabs on the left, select "Ad Copies". Then, right-click anywhere in the work area. From the contextual menu, select New, then select Broadsign Reach Content.
You can name the ad copy whatever you'd like, but it is suggested to use something along the lines of "Reach SSP Content". This ad copy's file extension is .x-serv-ssp.
This ad copy only needs to be created once, and can be reused for multiple campaigns in the domain. It acts as a placeholder and allows ad requests to start flowing through to the Broadsign Reach platform.
The campaign creation is the same process, although now you only need to target this ad copy. Otherwise, simply target the Display Unit frames as you would normally.
Publishers who have pre-negotiated deals with programmatic buyers can use Deal IDs to reserve spots for private groups or individual buyers while still making use of key capabilities such as pacing and dayparting.
Programmatic buyers can upload HTML5 packages through Broadsign Reach to more easily deploy dynamic content and benefit from responsiveness. HTML5 also allows buyers to gain time by removing the need to manually render multiple versions of the same content.
For more information, see Broadsign Reach Ad Copies in the Broadsign Control documentation.