By default, players separate content with the same advertiser and content categories.
So, the first thing Broadsign Ayuda users of all roles should ensure is advertisers all have the correct Advertiser Category set. Additionally, users can set content categories on designs and bundles. Players will also try to separate those as far as possible from each other.
Note that Alto also shows tags. Tags are optional ad hoc labels that can be added and searched for later. Tags do not contribute to ordering or the management of content in any way.