About Variable Pricing

Broadsign Direct lets you create variable pricing that allows adjusting rate card and package prices based on high-demand periods. For example, you could set rate increases for periods of high demands, such as the Boxing Day period, Valentine's day, etc. See About Packages and Add and Edit Rate Cards.

Note: Only users with the Admin role can add or edit variable pricing. See User Privileges by Role.

Overview

Variable pricing is based on percentage. It applies to both static faces and digital screens. When creating or editing a package, the Sales Manager can specify whether the variable pricing is used.

The following is the variable pricing behavior:

It is possible to apply rate changes to prebuilt packages and selected inventory, removing the need to create packages for different periods.
If there are overlapping dates, the effect is cumulative. For example, if there is a 25% premium for holidays and a 3% increase for next year, then next year's holidays get a value of 3% x 25 %, which means 28,75%.
If the rate card only applies to a portion of the date range of the proposal, then the variable pricing is only applied to the portion that overlaps.
It is possible to use a negative percentage, for example to give a discount during slow months.
If a screen is selected for a period that bridges two variable pricing, then the pricing will be applied only to the dates that match.
When dates are changed in a proposal, the rates will be recalculated using the variable pricing that is currently set in the system.
For a proposal item manual selection, variable pricing is enabled by default. All discounts or increases that are active during the same date range will apply.

Example

Let's say that your system has the following settings:

A rate card with CPM (Cost per thousand) 10.
Two variable pricing:

One from 2018-08-15 to 2018-08-30 with a variable price of +10%
One from 2018-08-25 to 2018-09-07 with a variable price of +25%

Six screens named screen1 to screen6.
The following screen schedules for all days of the week:

Screen Name	Start Date	End Date	Start Time	End Time
screen1	N/A	N/A	07:00:00	23:59:59
screen2	N/A	N/A	07:00:00	23:59:59
screen3	N/A	N/A	07:00:00	23:59:59
screen4	N/A	N/A	07:00:00	23:59:59
screen5	N/A	N/A	07:00:00	23:59:59
screen6	N/A	N/A	07:00:00	23:59:59

The following impressions set on the screens:
- screen1: 558
- screen2: 572
- screen3: 630
- screen4: 637
- screen5: 639
- screen6: 651
The screens are related to the rate card.

The following scenarios may apply:

Scenario 1: Rate card variable pricing with impressions single goal seek

Impressions goal of 1,000,000 impressions
Result: a CPM of 12.88 and a budget of 12 875$

Scenario 2: Rate card variable pricing with impressions dual goal seek (budget)

Impressions goal of 1,000,000 impressions and a secondary budget goal of 10,000$
Result: a CPM of 12.67 and a budget of 12,668.75$

Scenario 3: Rate card variable pricing with impressions dual goal seek (CPM)

Impressions goal of 1,000,000 impressions and a secondary CPM goal of 12
Result: a CPM of 12.67 and a budget of 12,668.75$

Scenario 4: Rate card variable pricing with budget goal single goal seek

Budget goal of 10,000$
Result: a CPM of 12.88 and 776,699 impressions

Scenario 5: Rate card variable pricing with budget goal dual goal seek (impressions)

Budget goal of 10,000$ and a secondary impressions goal of 1,000,000 impressions
Result: a CPM of 12.68 and 788,350 impressions

Scenario 6: Rate card variable pricing with budget goal dual goal seek (CPM)

Budget goal of 10,000$ and a secondary CPM goal of 10
Result: a CPM of 12.68 and 788,350 impressions