Digital Inventory

The Inventory page lists the screens (sellable units) that are currently in your inventory.

Inventory

Note: The Inventory page is available to users with the Admin , Direct Sales Admin, Programmatic Admin, and Static Admin roles. See User Permissions for more information.

You can access the screen inventory by either clicking the Digital Inventory module in the navigation bar, or the Digital Inventory navigation widget in the workspace. The Screens inventory list is displayed.

View Inventory

Note: The Inventory page is available to users with the Admin , Direct Sales Admin, Programmatic Admin, and Static Admin roles. See User Permissions for more information.

The following are all the columns available in the list. You can customize the columns displayed and their order by using the button.

Column Description
Address

Address of the screen taken from the Display Unit.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Example: 21 Greens Road RD 2 Ruawai 0592
Allowed Ad Types

Ad types supported by the Broadsign Platform. If more than one type is supported, use a ";" to separate them.

  • static
  • video
  • audio
  • html

Example: static;video;html
Audience Calculation Method

Audience Calculation Method used by the screen.

  • dwell:The audience is calculated as follows:

    • audience per hour / number of loop per hour

    Each ad within a loop gets the same number of delivered impressions.

  • prorated: The audience per hour should be prorated proportionally to the actual slot length. In other words, a prorated formula takes into account variable slot lengths and their impact on impressions calculation.

Note: The Audience Calculation method is set in our Content and Network Management solution at the Loop Policy level. For more information, see Loop Policy Variables in the Content and Network Management documentation.
Audience Data Source

Name of the audience data source, separated by ";". See Screen Audience Sources for supported sources.

Example: ACI;Blimp
Audience Type

General descriptor for the type of audience being used:

  • basic – If you are uploading audience schedules into the Broadsign Platform.
  • live – If you are sending audience information live in the ad requests. The audience information is usually from a live source such as Quividi or a real-time audience provider.
Average Impression Multiplier

Average impression multiplier for the screen, as in the average amount of viewable impressions per ad slot.
Average Weekly Impressions

Estimated average weekly total impressions. It must be a value higher than 0.

This value is calculated automatically by using the next four weeks worth of data to calculate how many impressions are delivered on a weekly (7 days) basis.

This value is used by DSPs to plan their campaigns.

Example: 1000
Bearing

Facing direction of the screen, in degrees. Select between N, NE, E, SE, S, SW, W, and NW.

Example: NE
Buyer Facing Name

A short and descriptive name of the screen (location, specialty, etc.). It must be unique.

Example: Times Square Screen
Criteria

List of Criteria associated with the screen.

Each screen inherits the Criteria associated with its Display Unit and its frame(s) in our Content and Network Management solution. For screen groups, the screens inherit the Criteria associated with the Display Units that make up the group. For more information on Criteria, see Criteria and Conditions in the Content and Network Management documentation.
Diagonal Size

Diagonal size of the screen in the measurement unit defined in Diagonal Size Unit. It must be a value higher than 0.
Display Unit ID

The ID of the corresponding display unit screen in our Content and Network Management solution. This information is optional.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.
DMA Code

Designated Market Area (Nielsen measurement). Applicable only to US networks.

Example: 501
Floor CPM (AUD)

Screen CPM floor in Australian dollars.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10
Floor CPM (CAD)

Screen CPM floor in Canadian dollars.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10
Floor CPM (EUR)

Screen CPM floor in Euros.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10
Floor CPM (GBP)

Screen CPM floor in British pounds.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10
Floor CPM (USD)

Screen CPM floor in US dollars.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10
Hivestack ID Screen Identifier in Hivestack.
Internal Screen Name

Name of the screen autogenerated based on the Display unit name and Frame name. See Screen Naming.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.
Lat/Long

Geographical coordinates in decimal degrees.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.
Max Ad Duration (ms)

Maximum ad slot length in milliseconds. It must not be lower than the Min Ad Duration value.

Example: 30000
Min Ad Duration (ms)

Minimum ad slot length in milliseconds. It must be a value higher than 0.

Example: 10000
Motion Allowed

Whether or not motion type content is allowed to play on this screen.
Open Exchange Enabled

Whether this screen is transactable on our Programmatic Campaigns solution's Open Exchange. If enabled, floor prices are taken directly from the screen object, screens will be visible to integrated DSPs and transactable without a Deal ID.
Programmatic Status

The status of each screen, whether it's Transactable programmatically, Not Transactable, or Inactive. If a screen is marked as Not Transactable, you can hover over the status to see which information needs to be updated to make it transactable.

For more information, see Transactable vs. Non Transactable and Make Transactable Screens Active or Inactive.
Reach Device ID

The original Reach Device ID available in the Programmatic Campaigns module before migrating to the Broadsign Platform.
Reference ID

Field available to the Publisher in which they can insert a reference ID for this screen. The field is limited to 255 characters.
Resolution

The number of lines (horizontal and vertical) of pixels on a screen.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Example: 1024x768
Screen Image Count

The number of image URLs provided for this screen. Image URLs are defined in the Screen Image URLs parameter, which is available when performing one of the following actions:
Screen Type

Type of the screen used. The screen type is used to assist with Broadsign’s sustainability efforts. Accepted values are:

  • 101: CRT
  • 102: LCD
  • 103: LCD (LED Backlight)
  • 104: LCD (Cathodic Backlight)
  • 105: LED
  • 106: LED Flat Screen
  • 107: LED Large Format
  • 108: Micro-LED
  • 109: oLED
  • 110: Plasma
  • 111: Projector
  • 112: Projector (Laser Bulb)
  • 113: Projector (LED Bulb)
  • 114: Projector (Regular Bulb)
  • 115: QD-LCD
  • 116: QD-OLED
  • 117: QLED
  • 118: QODLED
  • 119: Other (Non-specified)

Example: 101
Time Zone

Geographic region within which the same standard time is used.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.
Venue Type

Screen venue type ID. See options in Screen Venue Types.

Example: 80701
Vistar ID Screen Identifier in Vistar.

The following are the features of the Inventory section interface:

  • Search: In the Search box, enter part (or all) of the internal name, buyer facing name, or address of a screen that you want to find.

    • Inventory search

  • Define Page Size: You can define how many screens are displayed at a time on the page.

    • Define page size

  • Filter by Programmatic Status: You can filter your screen list by using the Programmatic Status menu. You can decide to display only Transactable screens, only Not Transactable screens, only Inactive screens, or any combination of the available statuses.

    • Filter by programmatic status

    For more information, see Transactable vs. Non Transactable and Make Transactable Screens Active or Inactive.

  • Filter by Criteria: You can filter your screens by using the Criteria menu. This menu displays the list of Criteria associated with each screen in the inventory view.

    Each screen inherits the Criteria associated with its Display Unit and its frame(s) in our Content and Network Management solution. For screen groups, the screens inherit the Criteria associated with the Display Units that make up the group. For more information on Criteria, see Criteria and Conditions in the Content and Network Management documentation.

    Filter inventory by criteria

    Tip: Criteria are displayed in the Criteria column of the Inventory screen. This column is not visible by default, but you can display it by using the Customize Columns menu.

  • Filter by Audience Calculation Method: You can filter your screens by using the Audience Calculation Method menu. You can decide to display only screens using the Dwell calculation method, only screens using the Prorated calculation method, or screens using any of both calculation methods.

    Filter inventory by calculation method

    • dwell:The audience is calculated as follows:

      • audience per hour / number of loop per hour

      Each ad within a loop gets the same number of delivered impressions.

    • prorated: The audience per hour should be prorated proportionally to the actual slot length. In other words, a prorated formula takes into account variable slot lengths and their impact on impressions calculation.

    Note: The Audience Calculation method is set in our Content and Network Management solution at the Loop Policy level. For more information, see Loop Policy Variables in the Content and Network Management documentation.

  • Customize Columns: Select which columns to display in the workspace, and the order in which they are displayed.

    • Customize columns

  • Screen Groups: See if your inventory contains screen groups. See Screen Groups.
  • Update the screen inventory: Update your list of screens by clicking the Update inventory button. For more details, see Update the Screens Inventory.
  • Update the audience information: Update your audience information by clicking the Update Audience button. For more details, see Update the Audience Information.
  • Download Selected Screens: Download your selected screen inventory in .csv format. For more details, see Download Selected Screens.
  • Copy Audience URL: Get a URL that allows you to synchronize audience data with our Content and Network Management solution. For more details, see Copy Audience URL.

Programmatic Status Filter

Digital Inventory

To ensure that screens can be transacted programmatically, you need to provide and validate certain information. The Programmatic Status column in the workspace will indicate the status of each screen, whether it's Transactable or Not Transactable. If a screen is marked as Not Transactable, you can hover over the status to see which information needs to be updated to make it transactable.

Filter by programmatic status

The following are the requirements for screens and screen groups to be transacted programmatically:

For Individual Screens:

  • Buyer Facing Name: Provide a buyer-facing name for the screen.
  • Venue Type: Specify the venue type where the screen is located.
  • Allowed Ad Types: Define the types of ads allowed on the screen.
  • Minimum Ad Duration: Set the minimum ad duration allowed.
  • Maximum Ad Duration: Set the maximum ad duration allowed.
  • Audience Source(s): Include information about the audience source(s).
  • Latitude/Longitude (Lat/Long): Provide the geographical coordinates in decimal degrees.
  • Width/Height: Specify the screen's dimensions.
  • Average Weekly Impressions: Report the average weekly impressions.
  • CPM Floor: Set the CPM floor in the main currency.

For Screen Groups:

  • Uniform Screen Resolutions: Ensure that all screens within the group have the same screen resolutions.
  • Lat/Long Proximity: The Lat/Long coordinates of all screens in the group should be within 2 decimals, which is approximately within a 2 km radius (this may vary depending on geographical location).
  • Audience Information: Upload audience information to the Leader screen of the group, not to individual Follower screens.

See Update the Screens Inventory for more details.

Note: The Lat/Long information can only be modified in our Content and Network Management solution.

Screen Groups

By following these steps, you can ensure that programmatic transactions are correctly configured for screen groups (also called sync set in our Content and Network Management solution) and that DSPs receive accurate information about the screens' transactability and audience numbers, depending on their synchronization status. This approach helps streamline the programmatic buying and selling of ad space on screen groups in your inventory.

  • Follower Screens (Not Transactable):
    • Keep the Follower screens in a "Not Transactable" state.
    • Follower screens do not send ad requests and are part of a synchronized group. It's best not to make them transactable to avoid confusion for Demand Side Platforms (DSPs), as they don't need to see these screens.
  • Leader Screens (Transactable):
    • Update the Leader screens to make them "Transactable."
    • Leader screens are the ones responsible for sending ad requests and handling programmatic transactions, so they should be marked as transactable.
  • Audience Numbers for Leader Screens:
    • When providing audience numbers for the Leader screens, consider the sync set configuration:
      • For the hours when the screens are synchronized (playing the same content), provide the audience number for the entire group of screens in that sync set.
      • For the hours when the screens are not synchronized (playing independent content), provide the audience number that will be delivered by that specific independent screen.

Audience

The Audience for that screen must also be provided. See Update the Audience Information for more details.

Screen Groups

Digital Inventory

It is possible to sell multiple screens as a single entity, called screen group, as opposed to individual screens. They are particularly useful when you want to ensure consistent content across a group of screens, such as screens within a specific location or vehicle.

Note: Multi-frame screens are not supported in screen groups.

Create Screen Groups

Screen groups are created in and imported from our Content and Network Management solution. They cannot be created in the Broadsign Platform. They are display units (screens) that have been assigned the same display unit criteria type, which must be Grouping. All other criteria types are not supported.

For more information on how to create a screen group, see the Screen Groups tutorial in the Content and Network Management documentation.

Association with Criterion

When creating a screen group in our Content and Network Management solution, you associate one or more display units with a specific criterion. For example, you might create a grouping criterion called Car 12345 and assign screens to it.

Screens assigned to a grouping criterion will no longer appear as individual screens in the Broadsign Platform.

Representation in the Platform

In the Broadsign Platform's Inventory page, screen groups are represented with an oval icon that shows the number of screens in the group.

Screen Groups

The number in the oval represents the number of screens in that group. You can click the icon next to the oval to open a window that will list all screens of the group.

Screen Groups List

Playing Content

Screens within a screen group play the same content at the same time. For example, this can be useful for screens in a subway car where you want consistent content across all screens in that car. When using a screen group, all screens within the group are targeted together; you cannot target individual screens within the group.

Information

Screen groups have similar information to individual screens, except for orientation and resolution, as these fields are specific to physical screens and may vary among screens within the group.

Inventory Management

You can sell and filter screen groups just like individual screens, making it easier to manage and sell inventory in bulk.

Now that you are familiar with the Inventory page, you can do the following: