Interactivity

This tutorial describes how to set up an interactive screen so that whenever a user touches the screen, it plays the interactive content. Such interactive content could be, for instance, a wayfinding app, a reservation portal or a catalog.

First, we need to clarify the difference between regular content, interactivity triggering, and triggered content:

  • Regular content – Refers to campaigns targeting your display unit’s frame. They will play when and where specified. These campaigns are not required for interactivity.
  • Interactivity triggering – If the screen is touched when it is playing, this will trigger supplementary content such as a catalog or web page.
  • Triggered content – Refers to the frame that receives the interactivity trigger. The content/campaign is the response.

Prerequisites

Interactivity is an advanced feature. Before configuring it, ensure that you are familiar with the following:

Workflow

In general, the workflow to execute interactivity is:

  • Create a Follower loop policy
  • Create a trigger category
  • Assign the loop policy to a frame
  • Book a campaign that will play the interactive content

Notes

As you set up interactivity, keep in mind the following:

  • The interactive campaign plays as the response to the trigger on the frame.
  • When activated, the triggered campaign interrupts the loop on the frame, and plays.
  • When the interactive campaign finishes playing, the player returns to the interrupted loop and replays the disrupted slot.

Interactivity requires a Follower loop policy.

To create a loop policy:

  1. To keep things organized, for this tutorial we recommend that you create a loop policy folder called "Interactivity".

  2. In the Interactivity folder, add a loop policy called "InteractiveScreen".
    • Set the Policy Settings to whatever you want. They are unimportant for this tutorial.
  3. Open the Loop Policy Properties. Go to Settings > Synchronization.
  4. Set the Synchronization Type to Follower.

When a user touches an interactive screen, it sends a trigger that will open the assigned interactive campaign. We must define this trigger.

To create a trigger category:

  1. To keep things organized, for this tutorial we recommend that you create a trigger folder called "Interactivity".

  2. In the Interactivity folder, add a trigger called "InteractiveScreenTrigger".
    • Set the Category Type to Trigger.
  3. Click Finish.

You must set up your screen so that, if it is touched, it will trigger the interactivity process and play a designated campaign.

To set an interactivity trigger:

  1. Create a display unit.
  2. Open the Display Unit Properties. Go to Day Parts > Day Parts.
  3. Select the default day part, and then click Edit.

  4. The Day Part Properties dialogue box opens. Go to the Frames tab.
  5. Select the default "Fullscreen" frame, and click Edit.

    6. Tip: You could add a second sidebar frame, for instance, in which to add the interactivity. This is beyond this basic tutorial.

  6. In the Policy tab, select the "InteractiveScreen" policy that we created in Step 1: Create a Loop Policy.

  7. Click Apply.
  8. In the Interactivity tab, select the "InteractiveScreenTrigger" trigger that we created in Step 2: Create a Trigger Category. The frame will issue this trigger when a user touches the screen.

  9. Set the Interactivity Timeout to "10" seconds.

    10. It means that 10 seconds after a person has touched or interacted with the screen, the regular content will resume.

  10. Click OK.

You must now book a campaign with the content that will be displayed when your screen is touched.

To book a campaign:

  1. Book a campaign. Pay special attention to the following pages in the Add Campaign Wizard:
    • Display Unit Targeting – Select the display unit that contains the frame created in Step 3: Set an Interactivity Trigger on a Frame.

    • Ad Copy Selection – Select the ad copy that you want to play whenever the screen is touched.
    • Duration – Set the Duration to more time than what a user would spend on the campaign. For instance, if you set the campaign to play for 10 seconds, it will stop and reset even if a user is currently interacting. So, typically you set the Duration to a value like 30 minutes to make sure that the user is not interrupted while interacting and does not lose their session.
  2. Open the Campaign Properties. Go to Media > Trigger.
  3. Select the trigger that we have created in Step 2: Create a Trigger Category.

    4. Finished! You have configured frame interactivity.