Use Contextual Screen Filtering

This page describes how to use the contextual screen filter to target the digital inventory:

Contextual screen filtering allows you to filter your screens based on geographic and demographic data.

To use the contextual screen filter:

  1. Log in to Broadsign Direct (we will assume you have logged in as a Sales user) (see User Privileges by Role).
  2. Go to the Digital Inventory Page.

    3. Tip: This procedure works the same way if you Select Screens Dynamically or Select Screens Manually.

  3. Access the Filters panel.

  4. In the Filters panel, click Contextual filter.

    5. The Contextual Screen Filter page is displayed. It allows you to target your inventory.

    You can:

  5. Once your targeting is done, click Save filter.

    6. The filter is applied to your inventory list and only the screens that fit the filter are displayed.

    • To update the filter, click the Contextual Filter label. You will be brought to the Contextual Screen Filter page.
    • If you want to add another contextual filter, you must create a new proposal item and apply the filter in it.

You can update an existing Contextual screen filter.

To update a contextual screen filter:

  1. Log in to Broadsign Direct (we will assume you have logged in as a Sales user) (see User Privileges by Role).
  2. Go to the Digital Inventory Page.

  3. Tip: This procedure works the same way if you Select Screens Dynamically or Select Screens Manually.

  4. Click the Contextual Filter label. You will be brought to the Contextual Screen Filter page, where you can modify the filter.

    5. You can:

  5. Once your targeting is done, click Save filter.
  • Target screens by states, cities, zip codes, addresses, lat/long, or venues.

    • You can enter up to 250 locations in the search field. These locations are listed under the search field. You can then define the radius around which to look for screens.

    Bulk Upload

    You can use an existing list of locations to upload them at the same time by clicking the button in the search field.

    The Bulk Upload window is displayed.

    • Enter locations according to their Addresses, Provinces, States, Cities, Postal Codes, Zip Codes, Venues, or Lat/Long. Click the type that you want to use.
    • Each entry must be on a separate line, delimited by a line break.
    • You can enter up to 250 locations.
    • Once the list is complete, click Match Locations to match your locations with the system data. The Bulk Upload window will indicate whether there are matches.

    • When available, define the radius around each location in which to look for screens by using the Default Radius drop-down menu.

    • Click Add Locations to apply the geo targets. They will be listed under the Search field.

    Environment Targeting

    You can target specific venues and screens by selecting particular environments. The targeting is based on the Venue Type value defined on the screens through the Broadsign Platform inventory. When using this targeting, the system checks the different venue types for which you have inventory and displays them as targets.

    The Venue Type parameter is available in the Digital Inventory page of the Broadsign Platform inventory, and when performing one of the following actions on the Platform:

    Broadsign offers a wide range of environments. For more information, see Screen Venue Types in the Broadsign Platform documentation.

    Environment targets

    For example, you could:

    • Advertise low interest credit cards to students in campuses.
    • Advertise suitcases to travellers in airports.
    • Advertise shoes to consumers in malls.

    Points of Interest (POI) Targeting

    Points of interest are landmarks or well-known buildings, such as banks, museums, or hospitals. You can target venues close to points of interest by defining a radius around them.

    For example, you could:

    • Advertise sunscreen to young families nearby parks.
    • Advertise construction material to contractors nearby renovation centers.
    • Advertise city attractions to tourists nearby museums.
    • Exclude certain venues, for example, when you have an ad for alcohol and want to exclude primary and secondary schools. You do this by clicking the green + sign and it will turn red, indicating it will exclude that environment.