Digital Inventory Page
Note: This section describes the actual Broadsign Direct Digital Inventory page, which will be replaced by the new Digital Inventory page currently in beta testing. For more details, see Digital Inventory Page (Beta).
Broadsign Direct's digital inventory page displays a list of all screens on your network. You can filter, sort, and view your screen inventory in list view or map view.
Once you filter and sort your screens, you can perform a few tasks:
- Create specialized proposals containing screens selected "à la carte". See Access the Proposal Builder and Proposal Builder.
- Build packages that your sales team can target at a later time. See Package Builder.
In Broadsign Control, you can specify that the loop slot duration is enforced for ALL content. The content will all be played for this duration. For instance, you can use a fixed slot duration in case of bylaws that enforce a specific duration of content slots.
Tip: Remember that in Broadsign Control , a screen is called a Display Unit.
When importing screen information from Broadsign Control, Broadsign Direct stores the slot duration information for each screen. If there is a change on the fixed slot duration value in Broadsign Control, it will be updated in Broadsign Direct.
For example, let's consider three screens:
- Screen 1 has a regular loop policy without any fixed slot duration
- Screen 2 has a loop policy with a fixed slot duration of 7 seconds
- Screen 3 has a loop policy with a fixed slot duration of 9 seconds
A single 10-second campaign targeted across all three screens will play back for:
- 10 seconds on Screen 1
- 7 seconds on Screen 2
- 9 seconds on Screen 3
A single 5-second campaign targeted across all three screens will play back for:
- 5 seconds on Screen 1
- 7 seconds on Screen 2
- 9 seconds on Screen 3
Although this type of variable duration is typically only used with images (as an image can be shown for a variable length of time), this logic will apply to all content, for example videos and HTML5.
If a video is shorter than the fixed slot duration, the video’s last frame will be held on-screen for the duration.
The fixed slot duration can only be modified in Broadsign Control.
The filter panel enables you to narrow down your screen inventory. As a result, you can better match your clients' requirements when building packages (see About Packages) or creating proposals (see About Proposals).
|Enter part (or all) of a screen name. Press Enter or click away from the box to apply the filter.|
|Use the Upload link to access a window where you will be able to use a list of screens as a filter. Check the Filter imported list option to apply the filter. For more information, see Filter the Inventory List Using an Imported List of Screens.|
|Type or select a criterion. For more information, see Criteria Search Feature.|
|Upload a .csv file containing points of interest (e.g., landmarks, well-known buildings, etc.). For more information, see About Points of Interest.|
|Enter part (or all) of an address, and then select one from the list that appears. If the address applies to more than one screen, they will appear as one option (e.g., “United States”).|
Click the Audience box to open the audience dialogue box. Then, select or deselect demographics based on gender and age groups.
Note: Selections from the audience dialogue box will order and sort your screen list, but does not filter.
Note: If you have Admin credentials and want more information about importing audience data, see Import Audience Data.
|Click the Orientations box to reveal the list of available orientations.|
Select Hide unavailable screens to immediately narrow your screen list to only those that are available.
Note: This feature works within the date range you set in the Ad Flight Selector. See The Ad Flight and Type of Buy Selectors.
|Select Hide screens not yet deployed to immediately narrow your screen list to only those that you have deployed. For example, with this filter you could hide screens that are in beta or testing mode.|
With the ad flight and type of buy selectors, you can specify ad length, date, and time range. You can also specify the saturation (i.e., loops per play or plays per loop). With these settings, Broadsign Direct calculates the availability of the screens in your narrowed list (i.e., the fill rate).
|Adjust ad duration to calculate screen availability. Valid range: 1-3600 seconds.|
|Adjust date range to calculate screen availability. Click the dates to open the calendar dialogue box (see below).|
Select the type of buy:
Your Administrator may have set a maximum saturation value, which prevents you from having a saturation that is too high. The maximum saturation value applies to the Impressions Goal, Budget Goal, and Play Goal types of buy. For more information, see Digital Inventory Section.
Set saturation (i.e., number of ad plays per loop or number of loops per play). For example, you can set an ad to play twice per loop or once every two loops.
When you click on the date box, the calendar dialogue box appears in Basic view:
To see the calendar in Advanced view, select Advanced:
|Enter or select the start date of the date range you want to use to calculate screen availability.|
|Enter or select the end date of the date range you want to use to calculate screen availability.|
|Displays the duration of your selected ad flight, in days.|
|(Advanced view) Select the days of the week for which you want to calculate screen availability.|
|(Advanced view) Select the daily start and end time for which you want to calculate screen availability. Default is “00:00 – 23:59” (i.e., 24 hours a day).|
|To cancel the settings you have entered, click Cancel. To save your changes and apply them to the screen inventory, click Apply.|
The screen inventory in list view displays a list of all screens on your network. You can narrow the list using the filter panel (see The Filter Panel).
Also, each screen has an information card showing details of that particular screen. Your Admin can associate an image with the screen (see Assign Images to Screens).
Note: If you apply filters to your screens while in List View, and then select Map View, the same filters apply. In other words, those screens that appear in List View will also appear in Map View.
The screen’s name. Assigned by your scheduling team. See Submit your Company Information to Broadsign.
If you click the screen icon or the screen name, its information sheet appears. In the information sheet:
|Address||The physical address of the screen. Entered by your scheduling team. For more information, see Submit your Company Information to Broadsign.|
Within the limits of the ad flight details you entered, indicates whether or not a screen is available for package or proposal creation:
If a screen has a fixed slot duration value, the value is taken into account in the availability. For example, if the specified slot duration is 20s, but the screen has a 10s fixed slot duration, then the availability check is calculated based on the 10s fixed slot duration. For more information, see Screens and Fixed Slot Duration.
Tip: When Broadsign Direct calculates the time used by a campaign that is dynamically paced in Broadsign Control, it uses the campaign's maximum saturation, and not the dynamically-adjusted value. In this sense, it takes a pessimistic but safe view of the campaign's inventory pressure. When using Broadsign Direct, dynamically-paced campaigns in Broadsign Control should be avoided in favor of the Play Goal Type of Buy.
Note: It is possible for a screen to exist in your inventory, but be down for repair, for example.
|Fill Rate||Indicates the fill rate, in percentage terms, of the screen for the ad flight you set. If you click the fill rate percentage, a dialogue box opens with a list of the proposals that your network has built including the screen. For more information, see Fill Rate Information.|
Provides a ratio of filtered impressions to total impressions. Recall that the audience filter in the Filter Panel sorts the screen inventory (i.e., it does not filter).
If a screen has a fixed slot duration value, this value will not affect the dwell impressions calculation method, but this value is taken into account when calculating the prorated impressions for that screen.
|Resolution||Indicates the screen’s resolution.|
|Orientation||Indicates the screen’s orientation: portrait or landscape.|
|Selection||Indicates whether you have selected the screen from the filtered list. Selected screens will appear in the Package Builder or Proposal Builder if you open them from the Inventory page (see The Summary Panel).|
The screen inventory in map view displays the locations of your screens on a map. If you have yet to narrow down your list, all screens in your inventory will appear. As you apply filters or select individual screens, those screens remaining will appear.
Note: If you apply filters to your screens while in Map View, and then select List View, the same filters apply. In other words, those screens that appear in Map View will also appear in List View.
Note: Broadsign Direct integrates with Google Maps APIs and uses its UI controls.
|Use the Map Type control to select a map type (Map or Satellite).|
|Use the Zoom control to change the zoom level of the map.|
|Represents an unselected screen from your filtered inventory list.|
|Represents a selected screen from your filtered inventory list.|
|Represents a cluster of screens at or near the same location. If all screens at the location are selected, all three icons will appear green.|
|Represents a cluster of screens at or near the same location. If all screens at the location are unselected, all three icons will appear white.|
|Represents a cluster of screens at or near the same location. If some (but not all) screens at the location are selected, the foremost icon will appear white. The remainder will appear green.|
|Use the Street View control to enable Street View. To see your locations in Street View, drag the Pegman icon onto the map.|
As you filter your results and select individual screens, this panel displays a summary of your selections.
|Indicates the total number of screens that you have selected from your inventory list.|
|Based on the Play Goal information included with your screens. If applicable, the total plays returned take into account the screens fixed slot duration values instead of the proposal item duration.|
Based on your rate card information, indicates an approximate price for a proposal made up of the screens you have selected. The fixed slot duration values are taken into account when calculating the total budget.
For more information, see Add and Edit Rate Cards.
Based on your first-party audience data, indicates the total number of people your selections can target. The fixed slot duration values are taken into account when calculating the total impressions.
For more information, see Import Audience Data.
|Based on the "Cost per Thousand" (CPM) information included with your screens.|
|Indicates the average Share of Voice for the Impressions Goal and Budget Goal types of buy. The fixed slot duration values are taken into account when calculating the average Share of Voice.|
If you select Export to CSV, you can export your filtered screens or your selected screens in CSV format.
If you select Package, the Package Builder opens. It will include the screens you have selected and the ad flight information you have entered. For more information, see Package Builder.
Note: Only users with the Manager or Admin role can add or edit packages. See User Privileges by Role.
If you select Proposal, the Proposal Builder opens. It will include the screens you have selected and the ad flight information you have entered. For more information, see Proposal Builder.
The Booking level of screens widget displays the availability of screens in your narrowed list (see The Filter Panel and The Ad Flight and Type of Buy Selectors). You can select to display information "per day" or "per week".
For a booking level widget that applies to all screens on your network, see Booking Levels of Screens Widget.
Note: Once you have booked a proposal, it will appear as dark blue (see below); however, your scheduling team still needs to confirm the proposal before it is considered fully booked.
light blue area: Represents held proposals on a specific day, from your narrowed list. Hover over the light blue area to see the percentage of held proposals for that day.
dark blue area: Represents booked proposals (campaigns) on a specific day, from your narrowed list. Hover over the dark blue area to see the percentage of booked proposals (campaigns) for that day.