This page describes the Frequency Type of Buy and the specifics related to it.
Frequency
The Frequency Type of Buy is the most traditional of all the types of buy. It lets you specify how many times per loop a single ad will play, repeated all day every day on every screen selected. It maps the way that inventory is traditionally commercialized in the DOOH industry.
The following concepts are part of the Frequency Type of Buy:
- Plays per loop: Relates to the number of times that an ad will play in every loop.
- Loops per play: Relates to the relationship between the number of loops and a single play. For example, if a 2 “loops-per-play” is set, it means that every 2 loops, the ad will only play once.
A Frequency proposal item is not rebalanced.
The Frequency for your current selection is displayed in the current settings component of the interface:
Note: The Min/Max boundaries do not apply to the to Frequency type of buy.
The Frequency Type of Buy uses an all-or-nothing approach. If, on a certain loop, Broadsign Direct cannot reserve the specified frequency, it will not reserve anything at all, resulting in an availability lower than 100%.
When used in a Manual Selection proposal item:
- The campaign will play the specified frequency at all times on every screen selected.
- The screens used will never change.
When used in a Dynamic Selection proposal item:
- The campaign will play at the specified frequency at all times on the specified number of screens (for example, 5 of 10).
- Any screen from the selected pool can be used throughout the duration of the campaign.
- The playout can move between screens, but the frequency and number of screens will persist at all times.
You can enable Frequency-based proposal items to be rebalanced (see Use the Rebalancing Feature).
When rebalancing a Frequency-based proposal item, Broadsign Direct can reclaim the space that this proposal item was assigned (cannot increase or decrease the saturation)
A lower priority Frequency-based proposal item could be sacrificed in favor of higher priority proposal items that need the space. This Frequency-based proposal item will get assigned 0 saturation during that period of time.
After rebalancing, a Frequency-based proposal item is not processed as a repetition goal and receives the saturation requested.
When a Takeover is cancelled, a Frequency-based proposal item can reclaim the space that it had before the Takeover, with the same amount of saturation.
When holding or booking a proposal that contains a Frequency-based proposal item, an availability check is performed to confirm whether the goal can be reached. For more details, see Availability Check Feature.
It is possible to hold or book proposals containing multiple types of buy, including the Frequency.
The Suggested Price calculation for Frequency-based proposal items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
For more information on the Suggested Price, see Proposal Price.
Example 1:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $50:
- Ad flight = 7 Days
- Ad duration = 10s
- Frequency = 1 Play per loop
Example 2:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $150:
- Ad flight = 14 Days
- Ad duration = 15s
- Frequency = 1 Play per loop
Example 3:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $200:
- Ad flight = 14 Days
- Ad duration = 10s
- Frequency = 2 Plays per loop
