Glossary
-
In the Guaranteed Campaigns module, colors used for your campaigns. The Accent color can be set in the Guaranteed Settings.
-
In the Static Campaigns module, an Out of Home advertiser or agency.
-
In the Static Campaigns module, the primary user who is the contact for this account.
-
The duration of the digital advertising piece of content (e.g., 10 seconds). Also referred to as "slot duration".
-
Ad format supported by the Broadsign Platform.
-
In the Static Campaigns module, an Additional Revenue refers to any cost that is not related to the purchase of media incurred by the advertiser or agency. For example, the production of posters, which is a service that the advertiser or agency provides in addition to the purchase of advertising faces.
-
An advertiser is a person or company that pays for a product, event, or job to be advertised online, in a newspaper, on television, or on a poster.
-
In the Static Campaigns module, a firm that creates and is responsible for overall planning and of the advertising campaign. It may also be responsible for marketing and promotion.
-
API Keys are used to identify and authenticate a user. They act as a unique identifier and provide a secret token for authentication purposes. Users with the Admin role can create and manage API Keys in the Platform Settings.
-
In the Audience Campaigns module, displays campaigns that you have archived. Archiving will send the campaigns to a space that is still accessible and away from the general campaign overview page.
-
The dimensions of a screen’s image expressed as a ratio of the horizontal width to the vertical height.
-
In the Static Campaigns module, the stock of available billboards.
-
In the Static Campaigns module, attributes are additional customer specific labels. For example, portrait or landscape may be configured as attributes. Demographic breakdowns may be another attribute. Attributes can then be used as filters, restrictions or sorts.
-
The number and type of people exposed to a display with an opportunity to see the typical advertising or informational segment. OR Consumer demographics from self-reported information.
-
In the Static Campaigns module, the status of inventory, that is, is it available? An avails package is a report built in the Campaigns tool to inform the buyer what faces might be purchased.
-
In the Static Campaigns module, this prevents users from creating proposals/contracts if the account is flagged with a bad credit status. The Static Campaigns module also has an API so that external systems can be aware when this checkbox has been enabled.
-
In the Static Campaigns module, the individual tasked with installing static copy. Bill Posters report to the Operations Manager.
-
In the Static Campaigns module, Bins are specific locations of Plants, and can be useful when Plants are very big and have different entrances.
-
In the Static Campaigns module, outdoor media maps are typically created using external geo-location services. Indoor media can use blueprints that are uploaded and have inventory markers placed on them.
-
You may see references to BMS on some Static Campaigns screens. BMS is the underlying toolset used to deploy Static Campaigns at customers. Generally, only administrators users need access to it.
-
In the Static Campaigns module, booking and scheduling do not refer to the same thing. A booking is the reservation of a face. Scheduling is when the design is to be displayed.
-
Brands are not an informational item in the Static Campaigns module. Campaigns are. Advertisers are. However, it is the advertiser who needs to track their brands, not the owners of static signage.
-
In the Guaranteed Campaigns, the Budget Goal Type of Buy is a type of ad revenue model that lets you define the amount that you are prepared to pay for the ad flight. The ad’s impressions and criteria will be determined by your total budget.
-
Bundles are groups of creatives that are scheduled and assigned together to a proposal. They allow you to schedule multiple versions of the same ad simultaneously.
-
A campaign represents the highest level and is set up between you and the advertiser. The Broadsign Platform allows you to create the following types of campaigns: Audience, Guaranteed, Programmatic, and Static.
-
In the Guaranteed Campaigns module, SoV ad revenue model that ensures the requested Share of Voice is achieved on average across the duration of the campaign.
-
In the Guaranteed Campaigns module, image that will appear as the header on your campaigns. This image can be set in the Guaranteed Settings.
-
In the Static Campaigns module, a broad label to add detail to advertisers, agencies, sites and media. For example apparel, retail or insurance. Site categories may be static or transit. Do not confuse these with the Separations Category. Those exist to prevent similar ads from running next to each other. Categories are very general.
-
In the Static Campaigns module, the person responsible for converting the contract into an actionable campaign, right down to the level of the individual face. This is an older term in the advertising world that comes from the paper days when they would literally be looking things up on charts. The term chartist is not used universally. However, for clarity in the documentation, we use Chartist to mean someone working on static campaigns.
-
In the Guaranteed Campaigns module, the Close of Plan feature allows you to change the status of your static campaigns from Submitted or Processing to Booked.
-
In the Static Campaigns module, an external user. For example, an agency.
-
Printed materials to be installed on static faces such as billboards, street furniture or vehicles.
-
In the Static Campaigns module, user-defined Copy Restrictions that can be assigned to Faces. For example, tobacco advertising might not be accepted by sports facilities or alcohol ads may not be allowed near schools.
-
Cover posters may be required in the event of damage, vandalization or theft. See also Copy Change and Filler.
-
Cost per thousand (CPM) is a marketing term used to denote the price of one thousand advertisement impressions. The M refers to the Roman numeral for one thousand, mille (pronounced as in 'fill').
-
Creatives are the visual aspect of the ad. You can have multiple creatives per line order or line item.
-
In the Guaranteed Campaigns module, SoV ad revenue model that ensures campaigns that have been contracted maintain the specified SoV every day of the flight duration regardless of the screens where the SoV is allocated. You can thus sell a SoV that will be spread as evenly as possible on all screens while maintaining the desired average.
-
In the Guaranteed Campaigns module, SoV ad revenue model that allows the booking of average SoV to achieve a specific daily SoV on each screen regardless of the times the ad plays. You can thus sell a daily SoV on every screen that will be spread as evenly as possible throughout all hours of the day.
-
A piece of software used to purchase advertising in an automated fashion (programmatic). DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.
-
In the Static Campaigns module, designs are the actual content to be posted.
-
The compass orientation to which a face displays.
-
A Display Unit is the equivalent of a screen.
-
In the Static Campaigns module, a subset of a company. For example, a company with different legal entities in different countries may have divisions for each state. The practical effect is that campaigns may be run by one division but billed to a parent firm or sister division.
-
Designated Market Area. A region of the United States that is used to define television and radio markets (Nielsen measurement).
-
Digital Out-Of-Home (DOOH) combines OOH advertising with the power of a digital channel.
-
A piece of software used to purchase advertising in an automated fashion (programmatic). DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.
-
The duration of the digital advertising piece of content (e.g., 10 seconds). Also referred to as "slot duration".
-
Some billboards can have extensions put on them. An example might be an arrow extending from the sign.
-
The advertising surface. For example, a billboard may have one face. If the billboard has rotating images, there may be three faces. Face is one of two mandatory hierarchy levels for assets (see Sites and Hierarchy). Faces can be grouped into Packs for convenience.
-
A digital content type that will play if no advertising content or editorial content is available for a loop spot. Their purpose is to prevent blank screens (see also Restrictions). In static campaigns, these may be referred to as house ads (see also Copy Change and Cover Posters).
-
In the Guaranteed Campaigns module, SoV ad revenue model that ensures a fixed SoV at all times. It offers the ability to commit to a specific share of voice on every loop if available. This is the most rigid of the share of voices since there is no distribution involved.
-
Threshold that determines the minimum possible cost per impression that the publisher agrees to sell the inventory for.
-
In the Guaranteed Campaigns module, the Frequency Type of Buy is the most traditional of all the types of buy. It lets you specify how many times per loop a single ad will play, repeated all day every day on every screen selected. It maps the way that inventory is traditionally commercialized in the DOOH industry.
-
One count of a person noticing an ad.
-
The total number of times that people are likely to notice an ad.
-
In the Guaranteed Campaigns module, the Impressions Goal Type of Buy is a type of ad revenue model that lets you define the total number of times that people are likely to notice an ad. In some markets impressions are also called impacts or Opportunity to See (OTS).
-
A list of screens on a DOOH network.
-
In the Static Campaigns module, a synonym for assets (see Hierarchy, Site, and Face).
-
In the Static Campaigns module, job titles associated with users. These have no impact on roles, teams, permissions or types of access.
-
In the Static Campaigns module, proposals do not hold inventory by default. Inventory in proposals is still considered available and can be used by other campaigns and other users at any time. However, sales users may reserve inventory for small amounts of time during the sales process so that clients have time to review the proposals. Proposals with a limited hold status show up in the timeline view with a status of Maybe available. This is represented in yellow.
-
In the Guaranteed Campaigns module, line items are within each campaign. These are the guidelines that you give the Guaranteed Campaigns module. You can have multiple line items per campaign.
-
In the Audience Campaigns module, line orders are within each campaign. These are the guidelines that you give the Audience Campaigns module. You can have multiple line orders per campaign.
-
In the Static Campaigns module, users in the same department can be linked in the user records so that they can share information. A typical use case might be an Operations Manager will be linked to all of the bill posters. This will allow the operations manager to see the work orders that have been assigned to them. The team grouping is largely used by sales users. It is most visible in reporting on team activities (see also Roles and Types).
-
Local ads typically book in months. See also National.
-
In the Guaranteed Campaigns module, campaign booked via the REST API involving fixed multi-targeted schedules within a day or across several days.
-
In the Audience Campaigns module, moments allow you to focus on targeting your business to consumers at the moment it matters – when they're already looking for you.
-
National ads book in weeks. See also Local.
-
Each Static Campaigns deployment must have at least one office configured. That office must link to at least one sales market.
-
Out-of-Home (OOH) advertising is advertising that reaches consumers when they are outside of their homes. It is distinct from print, radio, television or mobile advertising. The most traditional form of OOH advertising is the static billboard. The advent of mobile digital billboards and their enhanced capabilities are adding the benefits of OOH.
-
In the Static Campaigns module, the department tasked with installing physical ad copy onto billboards, pillars, furniture and other physical locations. The operations manager uses work orders to issue instructions to bill posters.
-
In the Broadsign Platform, an Organization is the administrative structure that represents the top level of your operation. The Organization contains inventory, users, campaigns, and so on.
-
In the Guaranteed Campaigns module, a package is a ready-to-sell bundle of screens. You can create packages that reflect your rate card.
-
Permissions (or Privileges) define the tasks that a user can perform in the Broadsign Platform.
-
These contain face-level information and images of faces.
-
In the Static Campaigns module, a Plant is a physical location for managing printed media.
-
In the Guaranteed Campaigns module, the Play Goal Type of Buy is a type of ad revenue model that lets you define the total number of times that an ad will play. It allows selling inventory based on a number of plays that a single ad must achieve, and “spreading” plays across a fixed selection of screens so that they can fulfill their clients expectations.
-
Point of Interest
-
In the Static Campaigns module, Proof of Performance.
-
In the Static Campaigns module, the geographic relationship between faces. Having the geographic position of each face relative to every other face prevents competing ads from accidentally running within line of sight of each other. Do not confuse Position with Relationship, Site or Direction.
-
In the Static Campaigns module, a design linked to a face booking.
-
In the Digital Inventory module, this status indicates whether your inventory can be transacted programmatically. Hover over any "Not Transactable" status to view which information must be updated to transact.
-
In the Static Campaigns module, a Proof of Performance (POP) is usually one or more photos for individual faces or for a campaign segment proving that the ad has been posted on the billboards. It assures customers that they’ve gotten what they paid for.
-
In DOOH, a reporting mechanism in which logs are used to show that an ad actually played back on a digital signage system.
-
In the Audience Campaigns module, the campaign is outlined (demographics, moments, environments chosen or screens selected using the campaign creation wizard) and is not active or delivering but the terms and selections are saved.
-
A publisher is a media owner.
-
In the Static Campaigns module, rate cards are where the prices of faces are entered. This is generally the maximum price but typically advertising buyers will pay less than this as they negotiate for rates, and the sales team offers incentives. Many rate card types can be configured and active at the same time. However, each face can have only one rate card active at once in a campaign. Also, rate cards must be unique: prevents users from creating rate cards that have the same characteristics.
-
In the Guaranteed Campaigns module, Reallocation (Optimization Engine) optimizes your network by shuffling the Held or Booked line items (campaigns) to accommodate new line items. The feature allows you to say yes! more often and create new opportunities to fit new line items that, without Reallocation, may not have appeared to be possible.
-
In the Guaranteed Campaigns module, the daily task that modifies campaign playouts (distribution). This functionality will speed up or slow down campaign delivery to address under/over performing campaigns to ensure that you deliver any "repetitions" or "impressions" promised to your client. We like to call that a self-healing process.
-
The confirmed play of a campaign, once, on a single frame of a single screen. If the campaign targets two different frames of the same player, this counts as two repetitions. If the player has two screens but a single frame, this counts as two repetitions. If the campaign targets two different frames of the same player, and that player has two screens as per the above, then that counts as four repetitions. If the campaign is interrupted during play, a repetition is not counted.
-
Refers to the clarity and detail of an image relating to the number of lines (horizontal and vertical) of pixels.
-
In the Static Campaigns module, attaching a later static booking to an earlier one because the booking or campaign has been extended. Rides essentially prevent unnecessary posting work orders from being issued.
-
The list of roles depend on the products that you have. The roles assigned to the user will define what they will see in the Broadsign Platform.
-
In the Static Campaigns module, Sales markets are groups of geographic areas. These reflect the sales and marketing strategies of each customer, and how they divide and report on their sales territories. Examples might be different areas in a city, Major markets, metropolitan, suburban, rural, highway, airports or schools.
-
In the Guaranteed Campaigns module, the number of ad plays per loop or number of loops per play. For example, you can set an ad to play twice per loop or once every two loops.
-
In the Static Campaigns module, booking and scheduling do not refer to the same thing. A booking is the reservation of a face. Scheduling is when the design is to be displayed.
-
Refers to a single screen, a single frame on a screen, or a group of screens (for example, a video wall).
-
In the Guaranteed Campaigns module, a screen group is used to sell multiple screens as a single entity, as opposed to individual screens. This allows you to sell quantity over specific screens, and sell inventory as groups.
-
A type of static billboard that has posters on a roll. This roll cycles through a loop.
-
In the Static Campaigns module, a subset of a campaign that has a date range, sales market and a media type. For example, the same ads running in bus shelters at the same date range in Manhattan and New Jersey would be different segments. Ultimately, a campaign can be thought of as a collection of segments. Segments can also be called Booking Lines.
-
In the Guaranteed Campaigns module, the Share of Voice (SoV) is a type of ad revenue model that focuses on the percentage of activities for one specific brand. If you want to increase the chances of your content to be seen, you can increase your SoV.
-
In the Guaranteed Campaigns module, a Shared Goal allows Sales people to fulfill a campaign request from their clients that specifies blocks of time during the day where campaigns need to be active. They can then configure the right product with its associated overall goal and check its availability to fulfill their client’s request, without the need to specify how the goal is distributed throughout the different blocks of time.
-
In the Static Campaigns module, Sites refer to the civic address where the media. Faces are the installation points at the site. Site is one of two mandatory hierarchy levels for assets (see Face and Hierarchy).
-
A sticker applied to a billboard. These may be used to make corrections, change dates or to add new information without reprinting and reposting the entire billboard.
-
In the Guaranteed Campaigns module, the Share of Voice (SoV) is a type of ad revenue model that focuses on the percentage of activities for one specific brand. If you want to increase the chances of your content to be seen, you can increase your SoV.
-
Technology used to help facilitate the selling of ad space on websites and apps based on impressions.
-
Broadly, an ad or campaign that is presented on physical media. These may be signs or installations on vehicles.
-
Technology used to help facilitate the selling of ad space on websites and apps based on impressions.
-
In the Guaranteed Campaigns module, type of buy used for "domination" campaigns that take over a set of screens for a specific point in time.
-
In the Static Campaigns module, teams are a label for grouping users (see also Linked Users, Roles, Types).
-
In the Static Campaigns module, job titles associated with users. These have no impact on roles, teams, permissions or types of access.
-
An ad or campaign appearing on vehicles.
-
In the Static Campaigns module, user types describe what level of access the user has to business information (see also Linked Users, Roles).
-
In the Static Campaigns module, user types describe what level of access the user has to business information (see also Linked Users, Roles).
-
The place or location of the advertising network or display. Examples include supermarkets, office buildings, gas stations and other places where consumers can be found.
-
In the Static Campaigns module, the location was previously contracted but you want to keep it in the segment for informational purposes. The difference between Void and Delete is that the void option will display a red line and the fields will not be editable while the deleted booking line will not be visible once the delete option is selected. If a Face has already played (or been posted) in a segment, or it has already been invoiced, the user cannot delete the segment, only void it.
-
In the Static Campaigns module, work orders are what the operations manager uses to dispatch bill posters to put up static designs. They are what links the postings to static faces. There are subtypes of work orders such as work orders such as work orders for filler, cover or copy changes as well as repairs and installations.
A
B
C
D
E
F
H
I
J
L
M
N
O
P
R
S
T
U
V
W