Manage Creatives - Advertisers
This page describes how Media Owners can allow their clients (Advertisers) to manage their campaign creatives.
Media Owners can allow their clients to manage their campaign creatives. This solution involves two major steps:
- The first part is managed by a Media Owner, who must link a campaign in Broadsign Control to a Broadsign Publish client group. See Part 1 – Associate a Campaign in Broadsign Control with a Broadsign Publish Client Group.
- Once this first part is complete, an Advertiser user will be able to schedule content to their campaign by using Broadsign Publish. See Part 2 – Schedule Content in Broadsign Publish.
Advertisers cannot select specific screens to which schedule content. Content will play on all screens targeted by the associated campaign in Broadsign Control.
When a new message in Broadsign Publish is approved, it triggers a series of actions:
- The asset from Broadsign Publish is uploaded to Broadsign Control and an Ad Copy resource is created for this asset.
- A Schedule is created in the Broadsign Control Campaign with the Broadsign Publish message scheduling information.
- A Broadsign Control Bundle is created to link the newly uploaded Ad Copy with the new Schedule in the Broadsign Control campaign.
Note: Ad Copies scheduled directly in Broadsign Control Administrator will not be visible in Broadsign Publish.
Tip: The new resources (Ad Copy, Bundle, and Schedule) are accessible in Broadsign Control Administrator.
Note: Any modifications made in Broadsign Control Administrator for resources such as schedules will not be reflected in Broadsign Publish, because it is a one way data synchronization from Broadsign Publish to Broadsign Control and not the other way around.
Note: This part must be done by a Media Owner authorized user with access to Broadsign Control Administrator. This user must also have the Network Operator level of access in Broadsign Publish. See Define the Level of Access of a User.
- Access Broadsign Control Administrator.
- Create a Campaign in Broadsign Control Administrator.
- Once the Campaign is created, locate it in Broadsign Control Administrator and double-click it.
- Note the value in the Id field.
- Access the Broadsign Publish Admin Domain Dashboard. See Access the Domain Dashboard.
- Create one or more advertiser users that will access Broadsign Publish and create messages.
- Create a Client Group and assign the advertiser users to this group.
Client Groups are a collection of users that have access to the same creatives and messages in Publish. For more information, see Manage Client Groups.
- Add the Broadsign Control Campaign ID that you have noted to this client group in the Campaign Id field.
- Click Save.
For a basic introduction to Broadsign Control, see Quick Start Tutorial in the Broadsign Control documentation.
For a basic introduction on how to create a Campaign, see Add a Campaign in the Broadsign Control documentation.
Note: Do not schedule any Ad Copy (Broadsign Publish Ad Copy or other type) to this campaign.
The Campaign Properties window is displayed.
We suggest to give them the same permissions as the Local Users.
Note: This part must be done by an Advertiser user.
An Advertiser user can now log into Broadsign Publish and create, edit, and delete messages as described in Message Creation Tutorial.
- The Advertiser user can pick the time of day, days of week and calendar dates within the boundaries of the contract with the Media Owner (the campaign).
- If the Advertiser user creates a message that is outside of the campaign boundaries, a notification is displayed.
- The message duration will be set and fixed to the campaign slot duration.
- When the Advertiser user changes from No end to Specific in the Schedule page , the default start date and end date are the ones of the campaign.
Note: The Advertiser user will not see the Select Screens step of the wizard (3- Schedule the Message), since they cannot select specific screens to which schedule content.
When done, the Advertiser user can publish the message or submit it for approval. If required, the Media Owner approves the message.
The message will play according to its schedule on all the screens targeted by this campaign.