Audience Source

Audience Source

The Audience source allows fetching audience data.

As the DOOH industry moves towards programmatic trading, online buyers require more than simple statistical data (that is, Route/Neilsen/GeoPath). For example, real-time audience measurement and accountability in audience analytics is required.

The Audience source allows you to do the following:

• Select real-time audience source.
• Enable and disable audience measurements to be sent in Broadsign Reach bid requests.
• Enable and disable audience measurements to be reported in campaign performance reports and proofs of plays.
• Configure the URL and port.

To configure the Audience source:

1. Create a configuration (see Configurations).
2. Create a player configuration profile (see Configuration Profiles - Players).
3. Open the Configuration Profile Properties, and go to Integrations > Audience (see The Audience Tab).



4. Select one of the available Audience sources. Selecting any of them will bring up relevant configuration parameters.
• Use Statistical Audience from Guaranteed Campaign – Allows you to automatically download the audience from Guaranteed Campaigns (Broadsign Direct). See Statistical Audience from Guaranteed Campaign).
• Use Custom Statistical Audience – Allows you to import data from file-based CSV statistics audience modeling. See Custom Statistical Audience).
• Use Real-Time Audience API – Allows you configure a player to connect to the Broadsign Control Real-Time Audience API. See Real-Time Audience API Audience Source).
• Use Real-Time Audience with Quividi AVA – Allows you to configure a Broadsign integration with Quividi technology. See Real-Time Audience with Quividi).

Note: The Use Statistical Audience from Guaranteed Campaign source is the default audience source

5. Click OK or Apply.