Use the Saturation Freeze Feature

Saturation Freeze

You can use the Proposal Builder to turn the Saturation Freeze option on or off for proposal items of any status except Ended. When the feature is on, it freezes the saturation on all the screens selected from the date that you pick in the calendar.

  • By default, tomorrow's date is selected.
  • Valid dates are the dates set for the proposal item.
  • No past dates are allowed.

When the Saturation Freeze option is on, the proposal item cannot be rebalanced or reallocated.

Note: Only users with the Admin role (see User Privileges by Role) can use the Saturation Freeze feature.

The Saturation Freeze feature can be used with the following types of buy:

  • Daily Average Share of Voice
  • Daily Average per screen Share of Voice
  • Campaign Average Share of Voice
  • Impressions Goal
  • Budget Goal
  • Play Goal

Saturation freeze can be used with Manual Screen Selection (see Select Screens Manually) and Dynamic Screen Selection (see Select Screens Dynamically) proposal items. The behavior slightly differs.

An Admin can enable the possibility to use the Saturation Freeze option in the Domain Settings.

Note: Domain settings are available only to users assigned the Admin role. For more information, see User Privileges by Role.

To enable Saturation Freeze:

  1. In the Domain Settings section, click Digital Inventory.

  2. In the Saturation Freeze section of the Rebalancing & Reallocation part, enable or disable the Saturation Freeze.

Saturation freeze can be used with Manual Screen Selection (see Select Screens Manually) and Dynamic Screen Selection (see Select Screens Dynamically) proposal items.

To use the Saturation Freeze feature with a Manual Screen Selection proposal item:

  1. Access the Proposal Builder.
  2. In the Proposal Builder, go to the proposal item for which you want to change the Saturation Freeze setting.
  3. Select the Saturation Freeze option in the Freeze Dates field.
  4. Pick a freeze date and click Apply.

To use the Saturation Freeze feature with a Dynamic Screen Selection proposal item:

  1. Access the Proposal Builder.
  2. In the Proposal Builder, go to the proposal item for which you want to change the Saturation Freeze setting.
  3. Select an option in the Freeze Dates field.

    4. The following options are available:

    • No Freeze Dates – No freeze is applied.
    • Screen Freeze – This option is available for the Frequency and Fixed SoV types of buy. It freezes the screen(s) selected as part of a Dynamic Screen Selection proposal item from the date selected in the calendar. Before that date, screens can be swapped; however, no further swaps can be made from that date on. The saturation of each screen can be changed for that screen only within the same day.
    • Screen & Saturation Freeze – This option is available only for the Average Share of Voice proposal items, because they have a variable saturation when moving between screens. It freezes both the screens and their saturation.
  4. Pick a freeze date and click Apply.