Introduction to the Broadsign Platform

All your Broadsign out-of-home tools are now available via our centralized web-based platform that connects all screens and users across all our products. Using a single sign-on password, you will access the Broadsign Platform home page and different modules, depending on your subscription plan. These modules will replace your access to Guaranteed Campaigns, Programmatic Campaigns, and Programmatic Campaigns Reporting.

Note: You no longer need to log in to each Broadsign product separately. Each module will redirect you to a Broadsign product.

Tip: The modules that are available to you depend on the products that your Organization has subscribed to and the permissions that have been assigned to your user.

As the Broadsign portfolio of OOH solutions has grown from a single product to more than a dozen products today, the integration of functionality and OOH assets like screens and signs needs to be re-thought. With the exponential growth of digital screens and programmatic transactions, the need to re-architect our user experience was clear. These changes will enable our clients to launch new products, and services and access programmatic revenue much more quickly and efficiently than ever before.

We’ve made selling any type of campaign easier by overhauling how inventory is managed on the Broadsign Platform.

• Offer various ways to sell your ad space, for example, the share of voice or impression campaign types.
• Automated optimization to maximize your ad space and make room for more incoming campaigns.
• Making it faster for media owners to adopt a programmatic strategy.
• Enabling a single notion of screen and audience across your entire network to eliminate duplicated workflows.

Media planners and/or campaign managers can plan audience-based campaigns using sophisticated targeting tools — such as age, location, weather and more — by using our new dynamic OOH ad server. Campaigns will then play in real-time, based on any conditions or moments attributed to the campaign.

Our ad server offers the following benefits.

• Campaign planning tool that enables the delivery of campaigns that are purely audience-based to round out the full Broadsign portfolio.
• Easily plan an audience-based campaign using highly sophisticated targeted tools.
• Solution based on the tried and trusted Broadsign DSP user interface.
• Equip your media teams with equally powerful sales tools as external buyers.
• Leverage robust demographic targeting with a known and trusted data partner (Native Touch).

See the Audience Campaigns module for more information.

Sell static campaigns faster, keep your teams in sync, and stay on top of creative requests with the only end-to-end solution for static out-of-home advertising.

• Centralized asset data – Customize workflows and gain greater visibility into daily operations.
• Real-time updates – Keep teams aligned with up-to-the-minute work order status and stock levels.
• Efficient design management – Streamline design activities from warehouse to posting.

See the Static Operations module for more information.

Here are the different modules of the Broadsign Platform.

Now Available

• How to log in to the Broadsign Platform (The Login Page).
• What are the different parts of the home page (Tour the Broadsign Home Page Interface).
• What is the Digital Inventory module and how to access it (Inventory)
• What is the Guaranteed Campaigns module and how to access it (Guaranteed Campaigns).
• What is the Programmatic Campaigns module and how to access it (Programmatic Campaigns).
• What is the Programmatic Reporting module and how to access it (Programmatic Reporting).
• What is the Audience Campaigns module and how to access it (Audience Campaigns).
• What is the Creative Management tool and how to access it (Creative Management).
• What is the Static Operations module and how to access it (Static Operations).
• What is the Static Data Import tool and how to access it (Static Operations Data Import).
• What is the User Management module and how to access it (User Management).

Not Yet Integrated:

• What is Content and Network Management (Previously: Content and Network Management).
• What is Local Signage Messaging (Previously: Local Signage Messaging).