Statistical Audience

The Statistical Audience source allows you to import data from statistics audience modeling (for example, Route, Geopath, etc.). Each playback statistic is then compared against your audience data. As a result, you can generate reports that reflect delivered impressions.

Note: The total number of impressions is cumulative when the players are configured with the statistical audience files per time range. This also applies for the gender and age ranges. See Broadsign POP Log.

Note: The Statistical Audience source is ideal for users of Broadsign Direct or Broadsign Reach.