This quick start provides a basic introduction to the Audience Campaigns module. By following these steps, you will be able to create a campaign and move it though its life span.
Note: The Audience Campaigns module is available to users with the Audience Campaign Planner and Audience Campaign Scheduler role.
To get started with the Audience Campaigns module:
- Create a campaign and first line order by using the campaign creation wizard.
- If applicable, add other line orders to your campaign.
- If you have saved your campaign as a proposal and the proposal has been approved, convert the proposal to a campaign. See View the Details of a Proposal.
- Review the campaign information. See View the Details of a Campaign.
- Review the line order information. See Information Section
- Add creatives to your campaigns.
- Archive your campaign when complete. See Archived Campaigns.
The wizard will guide you though all the steps to properly set your targets. See Create an Audience Campaign.
For example, you might want a line order by city, region in the country, or day part, all with different settings. See Add Line Orders to a Created Campaign.
Each line order within a campaign must have at least one associated creative.
A line order can have multiple creatives associated with it. If multiple creatives meet the criteria for a given screen (language, resolution, etc.), the system will randomly select one for display.
See Creative Formats for information on the creative types and formats supported.
See Upload Creatives.
If you are creating a campaign for an existing advertiser with previously uploaded creatives, you can reuse those creatives in your new campaign.
To use existing creatives for a different advertiser, you must re-upload them under the new advertiser's account.
Yes, it is. The reason is that a 30-second creative takes twice the amount of inventory time on the supplier's screen. Therefore, it costs twice as much as a 15-second one.
By default, Broadsign's user interface bids on inventory for a 15-second spot. In the backend, Broadsign converts that number to a max bid per second and then multiplies it by the spot length in seconds needed by your campaign's creative.
Example: A max bid of $10.00 CPM for a 15-second spot will get automatically adjusted to a max bid of $20.00 CPM for a 30-second spot or a max bid of $6.67 CPM for a 10-second spot.
As Audience campaigns need to collect a large amount of data regarding new screens, it can take up to three days for a new screen to appear. If your screen is still not there after that period, please contact Broadsign Services.
