You can use the contextual screen filter to target the digital inventory Create a Digital Line Item.
Contextual screen filtering allows you to filter your screens based on geographic and demographic data.
To use the contextual screen filter:
Guaranteed Campaigns
- Log in to the Guaranteed Campaigns module (we will assume you have logged in as a Direct Sales user) (see User Permissions).
- Create a Guaranteed Campaign.
- Select Screens Manually or Select Screens Dynamically.
- Access the Filters panel.
- In the Filters panel, click Apply contextual filter.
- Once your targeting is done, click Save filter.
- To update the filter, click the Contextual Filter label. You will be brought to the Contextual Screen Filter page.
- To delete the filter, click the X icon on the the Contextual Filter label.
- If you want to add another contextual filter, you must create a new line item and apply the filter in it.
The Contextual Screen Filter page is displayed. It allows you to target your inventory.
You can:
The filter is applied to your inventory list and only the screens that fit the filter are displayed.
You can update an existing Contextual screen filter.
To update a contextual screen filter:
Guaranteed Campaigns
- Log in to the Guaranteed Campaigns module (we will assume you have logged in as a Direct Sales user) (see User Permissions).
- Edit a Guaranteed Campaign
- Click the Contextual Filter label. You will be brought to the Contextual Screen Filter page, where you can modify the filter.
- Once your targeting is done, click Save filter.
You can:
Target screens by states, cities, zip codes, addresses, lat/long, or venues.
You can enter up to 250 locations in the search field. These locations are listed under the search field. You can then define the radius around which to look for screens.
Bulk Upload
Bulk Upload Locations
Guaranteed Campaigns
You can use an existing list of locations to upload them at the same time by clicking the 
button in the search field.
The Bulk Upload window is displayed.
- Enter locations according to their Addresses, Provinces, States, Cities, Postal Codes, Zip Codes, Venues, or Lat/Long. Click the type that you want to use.
- Each entry must be on a separate line, delimited by a line break.
- You can enter up to 250 locations.
- Once the list is complete, click Match Locations to match your locations with the system data. The Bulk Upload window will indicate whether there are matches.
- When available, define the radius around each location in which to look for screens by using the Default Radius drop-down menu.
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Click Add Locations to apply the geo targets. They will be listed under the Search field.
Points of Interest (POI) Targeting
Guaranteed Campaigns
Points of interest are landmarks or well-known buildings, such as banks, museums, or hospitals. You can target venues close to points of interest by defining a radius around them.
For example, you could:
- Advertise sunscreen to young families nearby parks.
- Advertise construction material to contractors nearby renovation centers.
- Advertise city attractions to tourists nearby museums.
- Exclude certain venues, for example, when you have an ad for alcohol and want to exclude primary and secondary schools. You do this by clicking the green + sign and it will turn red, indicating it will exclude that environment.
In the Contextual filter, screens must have a valid Latitude and Longitude to be targetable. You can check and edit this information at the Display Unit level in our Content and Network Management solution. For more information, see Display Units in the Content and Network Management documentation.
Screens must also be located in a country that is supported by the Guaranteed Campaigns module. The following countries are supported:
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Yes ! You need to start by applying a Contextual filter and then apply criteria filter on top of that.
Also, we will bring criteria targeting inside the Contextual filter in the coming months to facilitate that workflow.
Yes.
In the Guaranteed Campaigns module, a screen can refer to a single screen, a single frame on a screen, or a group of screens, for example, a video wall.
A screen is not defined in the Guaranteed Campaigns module.
Display Units, Frames, and Day Parts that your admin has set up in the Content and Network Management solution are translated into screens when imported into the Guaranteed Campaigns module. For more information, refer to On-Board Screens in the Guaranteed Campaigns Module.
It is possible to sell multiple screens as a single entity, called screen group, as opposed to individual screens. This allows you to sell quantity over specific screens, and sell inventory as groups.
Screen groups are created in and imported from the Content and Network Management solution. They cannot be created in the Guaranteed Campaigns module. They are display units (screens) that have been assigned the same display unit criteria type. The type must be Grouping. All other criteria types are not supported. You must also associate one or more display units to a particular criterion. For example, the grouping criteria could be called Car 12345. For more information on how to create a screen group, see the Screen Groups tutorial in the Content and Network Management documentation.
Note: If a screen is assigned to a Grouping Criteria, it will stop appearing as an individual screen in the Guaranteed Campaigns module.
The price of a line item depends on the type of buy used.
The Suggested Price calculation for a Budget Goal-based line item is given by the budget value and calculates the possible achievable impressions using the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
The Suggested Price calculation for Frequency-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example 1:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $50:
- Ad flight = 7 Days
- Ad duration = 10s
- Frequency = 1 Play per loop
Example 2:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $150:
- Ad flight = 14 Days
- Ad duration = 15s
- Frequency = 1 Play per loop
Example 3:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $200:
- Ad flight = 14 Days
- Ad duration = 10s
- Frequency = 2 Plays per loop
The Suggested Price calculation for an Impressions Goal-based line item uses the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
For example, given the following information:
- Screen A CPM = $5
- Screen B CPM = $7
When the impression goal that you set is 500,000 impressions and it is distributed 300,000 on screen A and 200,000 on screen B, based on the available impressions, the total suggested price would be $2,900 ($1,500 for screen A + $1,400 for screen B ).
The Suggested Price calculation for the Play Goal uses the fixed price of the rate card associated with the screen selection.
To calculate the price, the system calculates the price of a single play using the following information:
- fixed price
- flight duration
- ad duration on the rate card
- loop duration set on the screen
Let’s take for example a screen with a loop length of 180s, and a rate card with the following information:
- Ad flight = 1 day
- Ad duration = 10s
- Price = $100
If the Play Goal that is set is 480 plays, the Suggested Price for that screen is $100.
The Suggested Price calculation for Fixed SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $100:
- Ad flight = 30 Days
- Ad duration = 10s
- Share = 16.67% (1 Play per loop)
See Fixed SoV.
The Suggested Price calculation for Average SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $200
- Screen has a 60s loop length
Given the following rate card attributes for Screen B:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
- Screen has a 60s loop length
By booking a 50% Share of Voice with 10 seconds ad duration, the result is 3 Plays per Loop (PPL).
- Screen A – 3PPL x $200 = $600
- Screen B – 3PPL x $100 = $300
This gives a total of 900$.
Note: Availability and distribution are not taken into account when calculating the Suggested Price for one day.
See Daily Average SoV, Daily Average Per Screen SoV, and Campaign Average SoV.
