You can use the contextual screen filter to target the digital inventory available in the Create a Digital Line Item.
Contextual screen filtering allows you to filter your screens based on geographic and demographic data.
To utilize the Contextual filter for precise geographic targeting, ensure your screens possess valid latitude and longitude coordinates. These coordinates determine the screen's location and enable accurate targeting within the filter.
You can verify and modify these coordinates directly within the Display Unit settings in our Content and Network Management solution. Detailed instructions on managing Display Unit information, including location settings, can be found in the Display Units section of the Content and Network Management documentation.
You can add a Contextual screen filter.
To use the contextual screen filter:
Guaranteed Campaigns
- Log in to the Guaranteed Campaigns module (we will assume you have logged in as a Direct Sales user)
- Create a Guaranteed Campaign.
- Select Screens Manually or Select Screens Dynamically.
- Access the Filters panel.
- In the Filters panel, click Apply contextual filter.
- Once your targeting is done, click Save filter.
- To update the filter, click the Contextual Filter label. You will be brought to the Contextual Screen Filter page.
- To delete the filter, click the X icon on the the Contextual Filter label.
- If you want to add another contextual filter, you must create a new line item and apply the filter in it.
The Contextual Screen Filter page is displayed. It allows you to target your inventory.
You can:
The filter is applied to your inventory list and only the screens that fit the filter are displayed.
You can update an existing Contextual screen filter.
To update a contextual screen filter:
Guaranteed Campaigns
- Log in to the Guaranteed Campaigns module (we will assume you have logged in as a Direct Sales user)
- Edit a Guaranteed Campaign
- Click the Contextual Filter label. You will be brought to the Contextual Screen Filter page, where you can modify the filter.
- Once your targeting is done, click Save filter.
You can:
Target screens by states, cities, zip codes, addresses, lat/long, or venues.
You can enter up to 250 locations in the search field. These locations are listed under the search field. You can then define the radius around which to look for screens.
Bulk Upload
Bulk Upload Locations
Guaranteed Campaigns
To efficiently add multiple locations to target screens, click the 
button in the search field.
The Bulk Upload window is displayed.
- Enter locations using one of the following identifiers:
- Addresses
- States
- Provinces
- Cities
- Zip Codes
- Postal Codes
- Venues
- Screen Names
- Lat/Long
- Each location must be on a separate line, delimited by a line break.
- You can enter up to 10,000 locations.
- Once the list is complete, click Match Locations to match your locations with the system data. The Bulk Upload window will display the matching results.
- When available, specify a search radius around each location using the Default Radius drop-down menu. This expands the search area for relevant screens.
-
Click Add Locations to incorporate the matched locations into your campaign. They will appear beneath the search field.
Environment Targeting
Guaranteed Campaigns
You can target specific venues and screens by selecting particular environments. The targeting is based on the Venue Type value defined on the screens through the Broadsign Platform inventory. When using this targeting, the system checks the different venue types for which you have inventory and displays them as targets.
The Venue Type parameter is available in the Digital Inventory page, and when performing one of the following actions:
- Quick Screen Update: Column Details
- Bulk Screen Update .csv file: CSV File Column Details
- Bulk Screen Update interface: Interface Column Details
Broadsign offers a wide range of environments. For more information, see Screen Venue Types.
For example, you could:
- Advertise low interest credit cards to students in campuses.
- Advertise suitcases to travellers in airports.
- Advertise shoes to consumers in malls.
Points of Interest (POI) Targeting
Guaranteed Campaigns
Points of interest are landmarks or well-known buildings, such as banks, museums, or hospitals. You can target venues close to points of interest by defining a radius around them.
For example, you could:
- Advertise sunscreen to young families nearby parks.
- Advertise construction material to contractors nearby renovation centers.
- Advertise city attractions to tourists nearby museums.
- Exclude certain venues, for example, when you have an ad for alcohol and want to exclude primary and secondary schools. You do this by clicking the green + sign and it will turn red, indicating it will exclude that environment.
To utilize the Contextual filter for precise geographic targeting, ensure your screens possess valid latitude and longitude coordinates. These coordinates determine the screen's location and enable accurate targeting within the filter.
You can verify and modify these coordinates directly within the Display Unit settings in our Content and Network Management solution. Detailed instructions on managing Display Unit information, including location settings, can be found in the Display Units section of the Content and Network Management documentation.
Yes ! You need to start by applying a Contextual filter and then apply criteria filter on top of that.
Also, we will bring criteria targeting inside the Contextual filter in the coming months to facilitate that workflow.
Yes.
In the Guaranteed Campaigns module, a screen can refer to a single screen, a single frame on a screen, or a group of screens, for example, a video wall.
A screen is not defined in the Guaranteed Campaigns module.
Display Units, Frames, and Day Parts that your admin has set up in the Content and Network Management solution are translated into screens when imported into the Guaranteed Campaigns module. For more information, refer to On-Board Screens in the Guaranteed Campaigns Module.
Screen groups allow you to sell multiple screens as a single entity rather than individually. This enables selling based on quantity over specific screens and selling inventory as groups.
- Screen groups cannot be created in the Guaranteed Campaigns module. They are created in and imported from our Content and Network Management solution.
- A screen group consists of display units (screens) assigned the Grouping display unit criteria type. All other criteria types are not supported for creating screen groups.
- One or more display units must be associated with a particular criterion.
Note: If a screen is assigned to a Grouping Criteria, it will stop appearing as an individual screen in the Guaranteed Campaigns module.
For example, the grouping criteria could be called Car 12345.
For more information on how to create a screen group, see the Screen Groups tutorial in the Content and Network Management documentation.
The price of a line item depends on the type of buy used.
The Suggested Price calculation for a Budget Goal-based line item is given by the budget value and calculates the possible achievable impressions using the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
The Suggested Price calculation for Frequency-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example 1:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $50:
- Ad flight = 7 Days
- Ad duration = 10s
- Frequency = 1 Play per loop
Example 2:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $150:
- Ad flight = 14 Days
- Ad duration = 15s
- Frequency = 1 Play per loop
Example 3:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $200:
- Ad flight = 14 Days
- Ad duration = 10s
- Frequency = 2 Plays per loop
The Suggested Price calculation for an Impressions Goal-based line item uses the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
For example, given the following information:
- Screen A CPM = $5
- Screen B CPM = $7
When the impression goal that you set is 500,000 impressions and it is distributed 300,000 on screen A and 200,000 on screen B, based on the available impressions, the total suggested price would be $2,900 ($1,500 for screen A + $1,400 for screen B ).
The Suggested Price calculation for the Play Goal uses the fixed price of the rate card associated with the screen selection.
To calculate the price, the system calculates the price of a single play using the following information:
- fixed price
- flight duration
- ad duration on the rate card
- loop duration set on the screen
Let’s take for example a screen with a loop length of 180s, and a rate card with the following information:
- Ad flight = 1 day
- Ad duration = 10s
- Price = $100
For a loop length of 180s, 1 play per loop for 1 day totals 480 plays.
The Suggested Price for a single play for that screen is thus $100 / 480 = $0,21.
The Suggested Price calculation for Fixed SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $100:
- Ad flight = 30 Days
- Ad duration = 10s
- Share = 16.67% (1 Play per loop)
See Fixed SoV.
The Suggested Price calculation for Average SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $200
- Screen has a 60s loop length
Given the following rate card attributes for Screen B:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
- Screen has a 60s loop length
By booking a 50% Share of Voice with 10 seconds ad duration, the result is 3 Plays per Loop (PPL).
- Screen A – 3PPL x $200 = $600
- Screen B – 3PPL x $100 = $300
This gives a total of 900$.
Note: Availability and distribution are not taken into account when calculating the Suggested Price for one day.
See Daily Average SoV, Daily Average Per Screen SoV, and Campaign Average SoV.
