View a List of Line Items

Line Items

Guaranteed Campaigns

The Line Items page provides a comprehensive list and detailed information about each line item from all of your guaranteed campaigns on your network. This page is designed to offer more in-depth details about your campaigns compared to the Guaranteed Campaigns page.

Note: The Line Items page is available to users with the Admin, Direct Sales Admin, Direct Sales Manager, Direct Sales Coordinator, or Direct Sales role. See User Permissions for more information.

Access the Line Items Page

You can access the Line Items page by clicking the Line Items module in the navigation bar.

The Line Items page is displayed.

Many of the details that appear in the line items list come from details you enter when creating a line item. See Create a Digital Line Item and Create a Static Line Item.

The following are all the columns available in the list. You can customize the columns displayed and their order by using the button.

Column	Description
Ad Length	Current ad duration of the line item. See Ad Length.
Campaign Name	The name given to the campaign during its creation. While a campaign is in Draft status, you can edit this value. Clicking the campaign name allows you to edit it.
Client Name	The name of the client for whom you are preparing the campaign.
Created Date	Date at which the line item has been created.
Creator	Indicates the name of the user that first created the line item.
End Date	Indicates the ad flight’s end date. See Flight (digital) and The Flight Duration Selector (static).
Last Updated	Indicates the date and time of the last explicit save of the campaign.
Line Name	The name given to the line item during its creation. While a campaign is in Draft status, you can edit this value.
Owner	Users with the Direct Sales Coordinator, Direct Sales Manager, Direct Sales Admin, or Admin role can assign the current campaign to a user with the Direct Sales role. This Direct Sales user will be able to edit the campaign. See User Permissions. Any email notifications about the campaign will be sent to the owner of the campaign.
Price	The price of the campaign, as you entered when creating the campaign.
Priority	Rebalancing Priority level priority level assigned to the line item (see Assign a Priority Level).
Progress	A sliding scale that provides a visual aid for the progress of your line item (see Line Item Progress).
Screens	Value representing: Number of Screens (digital line item) Number of Faces (static line item)
Start Date	Indicates the ad flight’s start date. See Flight (digital) and The Flight Duration Selector (static).
Status	The status of the line item (see Line Item Status ).
Type	Static or Digital.
Type of Buy	Type of buy used for the line item. Budget Goal – Budget Goal Type of Buy. The amount that you are prepared to pay for the ad flight. Frequency – Frequency Type of Buy. The number of times that an ad will play during the ad flight. Impressions – Impressions Goal Type of Buy. The total number of times that people are likely to notice an ad. Matrix – Matrix Buy campaign. Campaigns booked via the Guaranteed Campaigns REST API involving fixed multi-targeted schedules within a day or across several days. Play Goal – Play Goal Type of Buy. The total number of times that an ad will play. Share of Voice – One of the following types of buy: Fixed SoV – Share of Voice ad revenue model that ensures a fixed SoV at all times. Daily Average SoV – SoV ad revenue model that ensures campaigns that have been contracted maintain the specified SoV every day of the flight duration regardless of the screens where the SoV is allocated. Daily Average Per Screen SoV – SoV ad revenue model that allows the booking of average SoV to achieve a specific daily SoV on each screen regardless of the times the ad plays. Campaign Average SoV – SoV ad revenue model that ensures the requested Share of Voice is achieved on average across the duration of the campaign. Static – Static line item. Takeover – Used for "domination" campaigns that take over a set of screens for a specific point in time. See Schedule a Takeover Campaign.

Features

The following are the features of the Line Items page:

Filtering Options

You can use one or more of the filters available to display your list of line items.

Filter by Line Item Status

Guaranteed Campaigns

You can use the Status menu to filter your line items list. You can decide to display only one of the statuses available, or any combination of the available statuses.

For more information, see Line Item Status.

Filter by Line Item Type of Buy

Guaranteed Campaigns

You can use the Type of Buy menu to filter your line items list. You can decide to display only one of the types of buy available, or any combination of the available types of buy.

Filter by Line Item Rebalancing Priority Level

Guaranteed Campaigns

You can use the Priority menu to filter your line items list. You can decide to display only one of the rebalancing priority levels available, or any combination of the available priorities. Preemptible and Takeover line items are included as priority level. For more information, see Create Priority Levels and Assign a Priority Level.

Filter by Line Item Owner

Guaranteed Campaigns

You can use the Owner menu to filter your line items list. This displays the list of all campaign owners in your domain. You can select one or more owner, and only their line items will be displayed.

Filter by Line Item Dates

Guaranteed Campaigns

You can use the Dates menu to filter your line items list. The menu displays a calendar that allows you to filter your line items according to a selected period. The current date is marked with a circle.

You can:

Select a single date by clicking the same date twice.
Select a date range by clicking the first and last dates of the range.
Search for line items that start between the selected dates by clicking the Starts Between period on the left.
Search for line items that end between the selected dates by clicking the Ends Between period on the left.
Search for line items that run between the dates selected by clicking the Delivers Between period on the left.

Filter by Line Item Delivery Warning

Guaranteed Campaigns

You can use the Delivery Warning menu to filter your line items list. This filter is based on how line items are currently delivering. You can choose to display only the Under-performing line items, only the Over-performing line items, or both.

Line Item Status

The Status column provides a real-time view of each line item's current state. To streamline your workflow, use the Status menu to filter and display line items based on their specific status.

Line Item Status in the Line Items Page

Guaranteed Campaigns

The following table describes the line item status available in the Line Items page.

Status	Description
Draft	This status encompasses line items that are in various stages of development but have not yet been submitted or gone live. This includes: Line items that are actively being created or modified. Cloned line items, which are copies of existing line items, that may be undergoing revisions or repurposing. Partially held line items. To transition a line item from this status to Saved, ensure you click the Done button to save your progress.
Hold Requested	Displays line items that have a hold request or hold renewal request pending. The hold request or hold renewal request must be approved or rejected. For more information, see About Inventory Holds.
Held	Displays line items that are on hold. For more information, see About Inventory Holds.
Submitted	Displays line items that you have submitted to your scheduling team for review.
Booked	Displays line items that your scheduling team has promoted to a contracted campaign, ready to receive content.
Live	Displays line items that are live in your digital signage network.
Ended	Displays line items that have reached the end of their scheduled ad flight.
Cancelled	Displays line items that your scheduling team have canceled before being booked or before reaching the end of their ad flight.

Line Item Progress

Guaranteed Campaigns

The line item progress is typically calculated based on the number of repetitions. This means that as the content is played repeatedly, the progress bar will advance to reflect the cumulative number of plays.

For line items that have an Impressions goal, progress is calculated based on the number of impressions instead of repetitions. An impressions goal is a target number of views or engagements that the line item aims to achieve. As impressions are recorded, the progress bar will update to show how close the line item is to meeting its goal.

The line item progress is calculated on an hourly basis.

The progress bar provides visual cues:

Bar Color	Description
Green	The line item is on pace, ahead, or slightly behind, but rebalancing is catching up. The percentage that determines if a line item is on or off track can be defined in the Guaranteed Settings. See Rebalancing and Reallocation.
Orange	The line item is slightly under pacing, but will recover in the coming days with rebalancing.
Red	The line item requires attention: The line item is on track but is projected to under-deliver. The line item is under-delivering and is unable to recover automatically. The line item is over-delivering but is projected to under-deliver. If there is an unrecoverable delay, it will be displayed in the tool tip, for instance: "The line item may underdeliver by 15%".
Grey	The line item is in one of the following status: Draft, Submitted, Held, Hold Requested, or Cancelled.

Additional indicators include:

A tick indicates the planned progress if delivery is linear.

A tool tip provides details on progress, pacing, and performance state when hovering over the progress bar.

FAQ – Guaranteed Campaigns

Why are some of my screens missing in the Contextual filter?

To utilize the Contextual filter for precise geographic targeting, ensure your screens possess valid latitude and longitude coordinates. These coordinates determine the screen's location and enable accurate targeting within the filter.

You can verify and modify these coordinates directly within the Display Unit settings in our Content and Network Management solution. Detailed instructions on managing Display Unit information, including location settings, can be found in the Display Units section of the Content and Network Management documentation.

Can we use the Contextual filter and Criteria targeting?

Yes ! You need to start by applying a Contextual filter and then apply criteria filter on top of that.

Also, we will bring criteria targeting inside the Contextual filter in the coming months to facilitate that workflow.

Will the integration with Salesforce still work after the migration to the Platform?

Yes.

What is a Screen?

In the Guaranteed Campaigns module, a screen can refer to a single screen, a single frame on a screen, or a group of screens, for example, a video wall.

A screen is not defined in the Guaranteed Campaigns module.

Display Units, Frames, and Day Parts that your admin has set up in the Content and Network Management solution are translated into screens when imported into the Guaranteed Campaigns module. For more information, refer to On-Board Screens in the Guaranteed Campaigns Module.

What is a Screen Group?

Screen groups allow you to sell multiple screens as a single entity rather than individually. This enables selling based on quantity over specific screens and selling inventory as groups.

Screen groups cannot be created in the Guaranteed Campaigns module. They are created in and imported from our Content and Network Management solution.
A screen group consists of display units (screens) assigned the Grouping display unit criteria type. All other criteria types are not supported for creating screen groups.

Note: If a screen is assigned to a Grouping Criteria, it will stop appearing as an individual screen in the Guaranteed Campaigns module.

One or more display units must be associated with a particular criterion.

For example, the grouping criteria could be called Car 12345.

For more information on how to create a screen group, see the Screen Groups tutorial in the Content and Network Management documentation.

How is the price of a line item calculated?

The price of a line item depends on the type of buy used.

Frequency Goal

The Suggested Price calculation for Frequency-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.

Example 1:

Given the following rate card attributes for Screen A:

Ad flight = 14 Days
Ad duration = 10s
Price = $100

The estimated price for a Screen A, for an ad with the following attributes, is $50:

Ad flight = 7 Days
Ad duration = 10s
Frequency = 1 Play per loop

Example 2:

Given the following rate card attributes for Screen A:

Ad flight = 14 Days
Ad duration = 10s
Price = $100

The estimated price for a Screen A, for an ad with the following attributes, is $150:

Ad flight = 14 Days
Ad duration = 15s
Frequency = 1 Play per loop

Example 3:

Given the following rate card attributes for Screen A:

Ad flight = 14 Days
Ad duration = 10s
Price = $100

The estimated price for a Screen A, for an ad with the following attributes, is $200:

Ad flight = 14 Days
Ad duration = 10s
Frequency = 2 Plays per loop

See Frequency Type of Buy.

SoV – Daily Average, Daily Average per Screen, and Campaign Average

The Suggested Price calculation for Average SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.

Example:

Given the following rate card attributes for Screen A:

Ad flight = 1 Day
Ad duration = 10s
Price = $200
Screen has a 60s loop length

Given the following rate card attributes for Screen B:

Ad flight = 1 Day
Ad duration = 10s
Price = $100
Screen has a 60s loop length

By booking a 50% Share of Voice with 10 seconds ad duration, the result is 3 Plays per Loop (PPL).

Screen A – 3PPL x $200 = $600
Screen B – 3PPL x $100 = $300

This gives a total of 900$.

Note: Availability and distribution are not taken into account when calculating the Suggested Price for one day.

See Daily Average SoV, Daily Average Per Screen SoV, and Campaign Average SoV.

View a List of Line Items

Filter by Line Item Status

Filter by Line Item Type of Buy

Filter by Line Item Rebalancing Priority Level

Filter by Line Item Owner

Filter by Line Item Dates

Filter by Line Item Delivery Warning

Edit a Campaign

Clone an existing line item

Delete an existing line item

Manage Creatives

Example 1:

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Example 3:

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